A message in these unprecedented times
Each day we’re being ask to process events which would have been unfathomable only weeks ago. Tragic deaths. Overwhelmed hospitals. Social isolation in our homes. An Australian economy in “hibernation”.
I wanted to start by saying that I hope you, your family, friends and colleagues are staying as safe and well as is possible in times like these.
For those whose businesses have taken a serious hit as a result of these conditions, know that you’re not alone. In the last couple weeks I’ve had countless conversations with business owners who are reeling from the current circumstances. But I’ve also had many hopeful conversations with business owners who remain resilient and confident that this too shall pass. We’re all in this together.
At Green Door Co we are continuing to operate as we always have. About this time last year I took steps to create a leaner, more efficient business. I moved us out of our office in Mascot and reduced our costs. That proved to be a fortuitous decision. We have always worked on the cloud, leveraging the Google Suite, Xero, Harvest, WhatsApp and other online platforms. So, we have been well placed to adapt to the new normal of working virtually and from home. If you need us – we’re here. Just pick up the phone, flick us an email, or set up a video chat. Even if you just want to decompress or share war stories – we’d like to help.
This leads me to my next point. Don’t stop marketing. Even if you can’t afford to work with an agency or put any money into it, invest in the things you can do for free. Write blog posts, post on social media, send newsletters. Keep in mind that now is a great time to engage with your customers or clients. You have a captive audience, largely stuck at home and using the internet much more than usual. Search traffic is up. Those customers may be yours for the taking. We also know that those businesses that stop marketing during a recession are the slowest to build revenue again once things start to recover.
When it comes to award submissions, while some awards programs have been delayed or paused (for example the NSW Business Chamber Awards won’t take place in 2020 and will recommence in 2021), most are still open. The International Business Awards, Westpac Businesses of Tomorrow, EY Entrepreneur of the Year and Executive of the Year Awards are all accepting entries right now.
It may not seem like it, but now is actually a good time to enter awards. Most awards programs which are open now won’t announce the winners until late in the year. If social distancing measures have been lifted by then, we may see the economy come out of hibernation, so winning an award at that stage would put your business in a strong position for the recovery. Any chance to celebrate your team who are likely working doubly as hard throughout this crisis is a great opportunity. There will be less applicants applying for the awards you’re interested in, which gives you a better chance of winning. And it’s a cost effective way to get your name out there when budgets are tight.
Don’t have the budget to work with a partner on your award applications? Then do them yourself. It can never hurt to give it a go. And if you don’t quite get there this time around and need our help next time, you know where to find us. In the meantime feel free to get in touch with any questions or for advice on any award applications you’re working on.
The most important thing to remember right now is that we’re all in this together. Now is the time to help each other, however we can. The Green Door Co team are here for advice, if you need to vent or if you have any questions. We will all pull through this together.
Stay safe and well,