Business awards can be a great boost to your business, both in terms of growth and exposure, giving you a huge advantage over your competitors. Award wins give you a chance to get media coverage, network with industry experts, gain much deserved recognition for all...
Considering outsourcing your marketing and social media but aren’t sure whether the timing is right? Outsourcing is a process whereby you delegate a task or project to someone else, outside of your business. The benefits of outsourcing When you outsource your marketing and social media, you...
Email newsletters, as part of your email marketing strategy, are a great way to build trust in your business, drive leads and conversions, and strengthen your brand’s image. But when exactly do you send one? A quick Google search for the ‘what is the best...
The customer experience is a hot topic right now. As it should be. For too long it seems that customers went a little unheard and underappreciated, and now with the digital age upon us, customers have a voice - and they’re using it. The biggest...
With everything in the digital world moving at such a fast pace, it can be hard to know what the best direction is when it comes to your marketing efforts. The word ‘content’ gets thrown around an awful lot, but with good reason. Content, and...
When you think of sales does it conjure up an image of the untrustworthy and pushy used car salesmen? Perhaps this turns you off having a structured sales process altogether. But...
It’s easy to let yourself believe that “if you build it, they will come” when it comes to building your business’ audience on Instagram. You’ve got a great logo or profile photo, your bio is sharp, and you post regularly with interesting photos and videos....
It doesn’t matter what industry you’re in, or if you deal directly with your customers or clients, every business has a service element to it. Businesses are nothing without their customers and clients, and you need to ensure you’re keeping your interaction with them at...
Do you ever find yourself wondering if you can get away with not having social media as part of your marketing strategy? Maybe you feel like your customers aren’t on social media, or you feel like you’re spending so much time on social without a...
With more than 500 million users, LinkedIn packs a punch when it comes to networking and connecting online. Many use the platform to share their industry knowledge, expertise and opinions, and they become trusted sources in their field. This is known as thought leadership. If you...