September 20, 2017 In Business By Caragh Welford

To App, or not to App?

In today’s digital world, there is no denying the impact mobile devices are having on the business landscape – both locally and abroad. ...

August 3, 2017 In Business, Marketing By Caragh Welford

4 tips to improve your email marketing

Here are some tips to create a lasting, meaningful relationship with your customers through email marketing....

July 20, 2017 In Marketing By Caragh Welford

4 tips to improve your website’s SEO

Search Engine Optimisation (SEO) is a staple for businesses in today’s digital world. If you have a blog or website, SEO is your ticket to visibility on search engines, such as the beloved Google which holds 91.8% of all searches online in Australia. We’ve narrowed down...

June 14, 2017 In Business, Public Relations By Caragh Welford

Building reputation vs. protecting reputation

With the 24/7 news cycle and integration of digital with traditional media, managing your business’s reputation is now a full-time job. The goal of any strategic public relations program is to position your business effectively with target audiences, maintaining a credible and positive reputation. There...

March 29, 2017 In Marketing By Caragh Welford

Why You Should Celebrate your Marketing Failures

“Failure is the only opportunity to begin again, only this time more wisely.” Failure isn’t fun. Nobody sets out to do their best in the hopes that it’s not good enough. Rather, we take risks to hopefully reap a reward and enjoy the taste of success...

March 1, 2017 In Content, Marketing By Caragh Welford

If content is king, what’s queen?

Living in a digital world has offered marketers, business owners and innovators the ability to create and share like never before. Technology literally rests within the palms of our hands and allows the world to be accessed via our fingertips. We’re operating in a real-time,...

January 25, 2017 In Website By Caragh Welford

Is it time to build a new website?

As business owners operating in a digitally savvy world, we should be well aware that today’s technological landscape is about evolution. Sure, it’s about revolution too, but evolution is a realistic starting point that allows us to catch up and keep up with other revolutionaries....