April 26, 2018
What is customer experience and why is it so important?
What is customer experience and why has it beaten content marketing, mobile and personalisation to be the most exciting opportunity for businesses in 2018?...
Blog
April 20, 2018
How to improve your website’s user experience
User experience (UX) refers to the overall experience a person has using a website or application. The goal is to ensure your website or app is easy and intuitive to use. The ease and pleasure a person experiences when navigating your website can impact the amount...
April 12, 2018
Green Door Co Newsletter – April 2018
I am thrilled to be presenting at the Flourish & Nourish Now Women's Retreat in Leura in May, a collaborative and creative getaway for women to learn how to attract abundance into their lives in all areas, while relaxing and connecting with other like-minded women. If you want to...
April 11, 2018
When is it time to outsource your marketing and social media?
Considering outsourcing your marketing and social media but aren’t sure whether the timing is right? Outsourcing is a process whereby you delegate a task or project to someone else, outside of your business. The benefits of outsourcing When you outsource your marketing and social media, you...
April 4, 2018
How to use Instagram Stories for your business
Perhaps you have an Instagram profile for your business. You might post photos of your products, videos from the office or photos from team outings every once in a while. You might even advertise on the platform. But have you utilised Instagram Stories to the...
March 28, 2018
Is Facebook’s algorithm change affecting your social media marketing?
Facebook is constantly updating its algorithm. It is how the platform continues to optimise the user experience and fix errors. Many updates go unnoticed by most of Facebook’s 2.2 billion monthly users. But one change this year was more notable than others, especially for online...
March 21, 2018
What’s the best day (and time) to send your email newsletter?
Email newsletters, as part of your email marketing strategy, are a great way to build trust in your business, drive leads and conversions, and strengthen your brand’s image. But when exactly do you send one? A quick Google search for the ‘what is the best...
March 7, 2018
How to overhaul your content strategy for SEO
Search Engine Optimisation (SEO) and content marketing are often viewed as two unrelated practices. They’re usually run by separate teams, with very little cross-over. The truth is though, SEO and content marketing go hand in hand. At least they should. SEO needs content because it...