Blog

3 customer service mistakes you’re making online

It doesn’t matter what industry you’re in, or if you deal directly with your customers or clients, every business has a service element to it. Businesses are nothing without their customers and clients, and you need to ensure you’re keeping your interaction with them at...

Why is social media such a big part of marketing?

Do you ever find yourself wondering if you can get away with not having social media as part of your marketing strategy? Maybe you feel like your customers aren’t on social media, or you feel like you’re spending so much time on social without a...

How to build thought leadership on LinkedIn

With more than 500 million users, LinkedIn packs a punch when it comes to networking and connecting online. Many use the platform to share their industry knowledge, expertise and opinions, and they become trusted sources in their field. This is known as thought leadership. If you...

app on smartphone

To App, or not to App?

In today’s digital world, there is no denying the impact mobile devices are having on the business landscape – both locally and abroad. ...