Blog

Building reputation vs. protecting reputation

With the 24/7 news cycle and integration of digital with traditional media, managing your business’s reputation is now a full-time job. The goal of any strategic public relations program is to position your business effectively with target audiences, maintaining a credible and positive reputation. There...

newspapers

How to write a media release

If you have news about your business which may be of interest to the media, distributing a media release is a tactic you should consider. A media release (or press release) is a statement which announces your news and is distributed to multiple media outlets...

What's your story?

How to find the news or stories in your business

At the core of any successful public relations program is having newsworthy stories to share which will be of interest to your target audience, to media and bloggers, and in social media. There is an art to uncovering newsworthy stories and it takes time to...

Person writing key messages in notebook

How to write key messages for your business

One of the most critical things to have in place before you launch your PR program is key messages. Key messages are succinct, easily digestible and clear messages about your business, product or service that will be used consistently across your PR, communications and marketing...

Does my business need PR?

For SMEs, choosing how to invest your marketing budget can be challenging. How do you know which channel to invest in and when? When it comes to public relations (PR) in particular, many SMEs know that PR may be helpful for their business, but they...

How much should you spend on marketing?

One of the questions we often get asked at Green Door Co is ‘how much should my business spend on marketing’? If you’re in the middle of putting together your budget for next financial year, no doubt this question will have crossed your mind. A Gartner...