Brands spent more than $1 billion dollars on influencer marketing in 2017 and the market is predicted to be worth $10 billion in 2020. So what’s all the fuss about?...
A website blog can act as a lead generator for your brand as long as you follow a few important rules. These 5 things will set you on the road to success....
What is customer experience and why has it beaten content marketing, mobile and personalisation to be the most exciting opportunity for businesses in 2018?...
User experience (UX) refers to the overall experience a person has using a website or application. The goal is to ensure your website or app is easy and intuitive to use. The ease and pleasure a person experiences when navigating your website can impact the amount...
I am thrilled to be presenting at the Flourish & Nourish Now Women's Retreat in Leura in May, a collaborative and creative getaway for women to learn how to attract abundance into their lives in all areas, while relaxing and connecting with other like-minded women. If you want to...
Considering outsourcing your marketing and social media but aren’t sure whether the timing is right? Outsourcing is a process whereby you delegate a task or project to someone else, outside of your business. The benefits of outsourcing When you outsource your marketing and social media, you...
Perhaps you have an Instagram profile for your business. You might post photos of your products, videos from the office or photos from team outings every once in a while. You might even advertise on the platform. But have you utilised Instagram Stories to the...
Facebook is constantly updating its algorithm. It is how the platform continues to optimise the user experience and fix errors. Many updates go unnoticed by most of Facebook’s 2.2 billion monthly users. But one change this year was more notable than others, especially for online...