You know those ads that seem to follow you around online? Somehow they know exactly what you’re thinking and you can’t work out how. These are retargeted ads and although it may seem like they can read your thoughts, there’s a science behind how they...
With e-commerce sites rivalling brick-and-mortar stores more and more, it’s important for retailers to stay on top of their game. Australians spent approximately $41.3 billion online during the 2016/17 financial year and this figure is only expected to rise. So, is your store ready for...
Just over a year ago, Instagram launched its controversial feature ‘Stories’. Controversial because it is indisputably a copycat feature of the already existing Snapchat Stories. Both apps allow users to send photos and short videos to friends, that then disappear after 24 hours. Whether you think...
The digital landscape has made streamlining business tasks easier than ever before. Small, tedious tasks are being automated, allowing businesses to concentrate on higher level operations. Today, automation is everywhere. It’s almost impossible to go an entire day without coming in contact with it in...
Do you know who your perfect customer or client is? What their interests are, how old they are, and where they’re located? If not, then you might be targeting the wrong people through your online marketing. This can be a huge time waster and financial...
The countdown to Christmas is on! As the year starts to draw to a close, now is the time to make sure you’ve achieved your 2017 marketing goals and reflect on your marketing wins for 2017. We’ve been lucky enough to work with some fantastic clients who...
In order to build brand awareness and be memorable to your target audience, it’s important to have a strong presence on your social platforms. Twitter now boasts 313 million active monthly users, so if you’re not on Twitter, you might be missing out on a...
It’s easy to let yourself believe that “if you build it, they will come” when it comes to building your business’ audience on Instagram. You’ve got a great logo or profile photo, your bio is sharp, and you post regularly with interesting photos and videos....