Search Engine Optimisation (SEO) and content marketing are often viewed as two unrelated practices. They’re usually run by separate teams, with very little cross-over. The truth is though, SEO and content marketing go hand in hand. At least they should. SEO needs content because it...
The customer experience is a hot topic right now. As it should be. For too long it seems that customers went a little unheard and underappreciated, and now with the digital age upon us, customers have a voice - and they’re using it. The biggest...
Since the widespread emergence of search engines and social media, marketers have been constantly stressing the importance of inbound marketing. So what exactly is it and why is it so important? To better understand exactly what inbound marketing is, it’s important to understand the flipside of...
Happy New Year from Green Door Co! We hope you had a restful and relaxing break. I was lucky enough to get away to Tassie to explore their pristine beaches, eat my weight in oysters, get artistic at Mona and celebrate a friend’s wedding. Like me, I’m...
The idea of creating an eBook can seem like a daunting task. You’re already busy running your business or looking after your brand’s everyday marketing activities, you probably don’t have the time, right? What if we were to tell you that creating an eBook could...
Email marketing is the perfect tool for building leads, driving conversions and strengthening your relationship with your customers or clients. A great email will engage your target audience and help you to build your audience base, while a bad email could see your unsubscribe rate...
So, you’re generating leads. Great! While statistically speaking, the more leads you have, the more potential customers you have, a greater amount of leads doesn’t always translate to more sales. How can you turn these leads into sales? It all starts with looking at your sales...
Both Facebook and Google are in the top five tech companies in the world. They both offer advertising solutions for businesses. So, should you focus your advertising spend on Google or Facebook? Google Adwords In its most basic form, Google is a search engine. You know those...