A call to action (CTA) is an invitation for your reader to take action after reading your blog post. You might be inviting them to click a link or check out a video, contact you for more info or to set up a meeting. CTAs...
As business owners operating in a digitally savvy world, we should be well aware that today’s technological landscape is about evolution. Sure, it’s about revolution too, but evolution is a realistic starting point that allows us to catch up and keep up with other revolutionaries....
As we wave the festive season goodbye, it’s now time to look to the year ahead in marketing. Here are five of the most prominent marketing predictions for 2017. Content marketing will become even more targeted 2016 saw the growth of content marketing into one of the...
Communication should be a top priority in your business, as it can be the difference between a good and bad customer experience. ...
They are the two most popular acronyms in the digital world - SEO and SEM. But what are they and why are they constantly causing such a buzz?...
It’s remarkably straightforward to get your business on one of the biggest social networks available, and can be really beneficial to your business exposure and growth....
Having a social media crisis or issues plan in place is the most important step for successfully managing a social media crisis....
It seems simple enough - be good to your customers and they will be good to you and your business. But what is customer engagement exactly?...