Not getting results from your digital marketing campaigns? More often than not we find that businesses trip up when they make assumptions about digital marketing which ultimately prove to be untrue.So, we thought we’d better quell the chatter and set the record straight!Here are...
Here are some tips to create a lasting, meaningful relationship with your customers through email marketing....
Social media can seem a little overwhelming at times. You know you need to use it to leverage the competitive business market, engage with your customers and expand your networks, but you may not know which platforms are best suited to your business style and...
Facebook is no longer just a social sharing platform. It has evolved into a highly important marketing tool for businesses. Businesses are now able to target highly engaging ads to tailored audiences to build brand awareness, boost customer engagement and drive conversions.When advertising on...
Search Engine Optimisation (SEO) is a staple for businesses in today’s digital world. If you have a blog or website, SEO is your ticket to visibility on search engines, such as the beloved Google which holds 91.8% of all searches online in Australia.We’ve narrowed down...
Are you sick of seeing your competitors in the media?Do you want to get your business in the media but don’t know where to start?Are you lacking the skills and knowledge to run your own PR program? Public relations can be daunting for entrepreneurs, start-ups,...
With the continued rise of ‘new’ media channels, the discipline of public relations has changed dramatically. But what exactly makes new media different from traditional media and how does this impact your PR program?New media vs. traditional mediaTraditional media refers to those mass media...
With the 24/7 news cycle and integration of digital with traditional media, managing your business’s reputation is now a full-time job.The goal of any strategic public relations program is to position your business effectively with target audiences, maintaining a credible and positive reputation.There...