With the continued rise of ‘new’ media channels, the discipline of public relations has changed dramatically. But what exactly makes new media different from traditional media and how does this impact your PR program?New media vs. traditional mediaTraditional media refers to those mass media...
With the 24/7 news cycle and integration of digital with traditional media, managing your business’s reputation is now a full-time job.The goal of any strategic public relations program is to position your business effectively with target audiences, maintaining a credible and positive reputation.There...
If your company expects to communicate with the media in the future, it’s important to remember these vital dos and don’ts....
If you have news about your business which may be of interest to the media, distributing a media release is a tactic you should consider. A media release (or press release) is a statement which announces your news and is distributed to multiple media outlets...
At the core of any successful public relations program is having newsworthy stories to share which will be of interest to your target audience, to media and bloggers, and in social media. There is an art to uncovering newsworthy stories and it takes time to...
One of the most critical things to have in place before you launch your PR program is key messages. Key messages are succinct, easily digestible and clear messages about your business, product or service that will be used consistently across your PR, communications and marketing...
When you set out to engage with media, create a buzz on social media or reach out to bloggers, it’s critical to have a solid plan of attack - and that means developing a robust public relations (PR) plan.A good public relations plan will describe...
For SMEs, choosing how to invest your marketing budget can be challenging. How do you know which channel to invest in and when? When it comes to public relations (PR) in particular, many SMEs know that PR may be helpful for their business, but they...