Both Facebook and Google are in the top five tech companies in the world. They both offer advertising solutions for businesses. So, should you focus your advertising spend on Google or Facebook? Google Adwords In its most basic form, Google is a search engine. You know those...
The era of video is upon us. People love consuming video content online. A 2017 prediction suggests that 80% of all consumer traffic will be video by 2021, so if you’re a marketer and you’re yet to create video content, the time really is now. Video...
With everything in the digital world moving at such a fast pace, it can be hard to know what the best direction is when it comes to your marketing efforts. The word ‘content’ gets thrown around an awful lot, but with good reason. Content, and...
With 1.3 billion users and 300 hours of video being uploaded every minute, YouTube must be doing something right. In case you’ve been living off-the-grid for the past 12 years, YouTube is a video-sharing platform that allows users to upload and share video content. The website...
Can you believe Christmas is only four sleeps away? What a massive year 2017 has been. Give yourself a big pat on the back - we made it! As the year draws to a close I’d like to extend a big thank you to all of our...
When you think of sales does it conjure up an image of the untrustworthy and pushy used car salesmen? Perhaps this turns you off having a structured sales process altogether. But...
You know those ads that seem to follow you around online? Somehow they know exactly what you’re thinking and you can’t work out how. These are retargeted ads and although it may seem like they can read your thoughts, there’s a science behind how they...
With e-commerce sites rivalling brick-and-mortar stores more and more, it’s important for retailers to stay on top of their game. Australians spent approximately $41.3 billion online during the 2016/17 financial year and this figure is only expected to rise. So, is your store ready for...