For SMEs, choosing how to invest your marketing budget can be challenging. How do you know which channel to invest in and when? When it comes to public relations (PR) in particular, many SMEs know that PR may be helpful for their business, but they...
One of the questions we often get asked at Green Door Co is ‘how much should my business spend on marketing’? If you’re in the middle of putting together your budget for next financial year, no doubt this question will have crossed your mind. A Gartner...
In May, Green Door Co will celebrate our three year anniversary! From a humble start in my little terrace with the green door, in three years we have grown our team to five, moved into our office in Pyrmont, rebranded, worked with some incredible clients, and...
If you’re in business, you’ve very likely heard the terms ‘lead’ and ‘lead generation’ before. A lead is someone who is interested in your business, products or services, and lead generation is the process of attracting those leads to convert them into sales. Lead generation...
“Failure is the only opportunity to begin again, only this time more wisely.” Failure isn’t fun. Nobody sets out to do their best in the hopes that it’s not good enough. Rather, we take risks to hopefully reap a reward and enjoy the taste of success...
At the core of every successful business is a well developed brand presence, but what are the building blocks of a thriving brand presence? It all starts with your brand values. Brand values are the words we use to describe what a brand stands for....
Winning an award is an excellent way to build exposure and credibility for your brand. However, award applications are notoriously challenging and time consuming, and this is why so many companies fail to apply for awards which they have an excellent chance of winning. So,...
With 500 million monthly active users and counting, Instagram is one of the most successful and enjoyed social media platforms available. It’s a delightfully aesthetic app, where you can post photos and videos yourself, and follow a range of different people and brands. A recent update...