If you’re in business, you’ve very likely heard the terms ‘lead’ and ‘lead generation’ before. A lead is someone who is interested in your business, products or services, and lead generation is the process of attracting those leads to convert them into sales.Lead generation...
“Failure is the only opportunity to begin again, only this time more wisely.”Failure isn’t fun. Nobody sets out to do their best in the hopes that it’s not good enough. Rather, we take risks to hopefully reap a reward and enjoy the taste of success...
At the core of every successful business is a well developed brand presence, but what are the building blocks of a thriving brand presence? It all starts with your brand values.Brand values are the words we use to describe what a brand stands for....
Winning an award is an excellent way to build exposure and credibility for your brand.However, award applications are notoriously challenging and time consuming, and this is why so many companies fail to apply for awards which they have an excellent chance of winning.So,...
With 500 million monthly active users and counting, Instagram is one of the most successful and enjoyed social media platforms available. It’s a delightfully aesthetic app, where you can post photos and videos yourself, and follow a range of different people and brands.A recent update...
Living in a digital world has offered marketers, business owners and innovators the ability to create and share like never before. Technology literally rests within the palms of our hands and allows the world to be accessed via our fingertips. We’re operating in a real-time,...
If you are a hands-on, creative, entrepreneurial marketer who thrives in a start up environment, this job is for you!This part-time, freelance Marketing Coordinator position is the ideal opportunity for marketers at the start of their career who are excited about gaining experience in marketing,...
Are you considering outsourcing your marketing but aren’t sure whether to take the leap?Outsourcing marketing creates opportunities for savvy and budget conscious SMEs to access expert services and advice on a flexible and cost effective basis.Here are our top five reasons why you...