Blog

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How to manage your Facebook ad costs

Facebook is no longer just a social sharing platform. It has evolved into a highly important marketing tool for businesses. Businesses are now able to target highly engaging ads to tailored audiences to build brand awareness, boost customer engagement and drive conversions. When advertising on...

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4 tips to improve your website’s SEO

Search Engine Optimisation (SEO) is a staple for businesses in today’s digital world. If you have a blog or website, SEO is your ticket to visibility on search engines, such as the beloved Google which holds 91.8% of all searches online in Australia. We’ve narrowed down...

Announcing PR 4 SMEs!

  Are you sick of seeing your competitors in the media? Do you want to get your business in the media but don’t know where to start? Are you lacking the skills and knowledge to run your own PR program?   Public relations can be daunting for entrepreneurs, start-ups,...

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The relationship between new media and PR

With the continued rise of ‘new’ media channels, the discipline of public relations has changed dramatically. But what exactly makes new media different from traditional media and how does this impact your PR program? New media vs. traditional media Traditional media refers to those mass media...

Building reputation vs. protecting reputation

With the 24/7 news cycle and integration of digital with traditional media, managing your business’s reputation is now a full-time job. The goal of any strategic public relations program is to position your business effectively with target audiences, maintaining a credible and positive reputation. There...

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How to write a media release

If you have news about your business which may be of interest to the media, distributing a media release is a tactic you should consider. A media release (or press release) is a statement which announces your news and is distributed to multiple media outlets...

What's your story?

How to find the news or stories in your business

At the core of any successful public relations program is having newsworthy stories to share which will be of interest to your target audience, to media and bloggers, and in social media. There is an art to uncovering newsworthy stories and it takes time to...