It’s easy to let yourself believe that “if you build it, they will come” when it comes to building your business’ audience on Instagram. You’ve got a great logo or profile photo, your bio is sharp, and you post regularly with interesting photos and videos....
It doesn’t matter what industry you’re in, or if you deal directly with your customers or clients, every business has a service element to it. Businesses are nothing without their customers and clients, and you need to ensure you’re keeping your interaction with them at...
Do you ever find yourself wondering if you can get away with not having social media as part of your marketing strategy? Maybe you feel like your customers aren’t on social media, or you feel like you’re spending so much time on social without a...
With more than 500 million users, LinkedIn packs a punch when it comes to networking and connecting online. Many use the platform to share their industry knowledge, expertise and opinions, and they become trusted sources in their field. This is known as thought leadership. If you...
We could all do with a little more customer engagement, right? Well, most of us! While there isn’t a magic pill to increase customer engagement for everyone - we do know that video can be a great way for your potential customers to see and...
Hashtags are everywhere these days. We all know what they are, but what is their purpose?...
In today’s digital world, there is no denying the impact mobile devices are having on the business landscape – both locally and abroad. ...
If anything, social media is the one place people expect to see a bit of personality, a bit of humour, or a bit of entertainment....