One of the most critical things to have in place before you launch your PR program is key messages. Key messages are succinct, easily digestible and clear messages about your business, product or service that will be used consistently across your PR, communications and marketing...
When you set out to engage with media, create a buzz on social media or reach out to bloggers, it’s critical to have a solid plan of attack - and that means developing a robust public relations (PR) plan. A good public relations plan will describe...
For SMEs, choosing how to invest your marketing budget can be challenging. How do you know which channel to invest in and when? When it comes to public relations (PR) in particular, many SMEs know that PR may be helpful for their business, but they...
One of the questions we often get asked at Green Door Co is ‘how much should my business spend on marketing’? If you’re in the middle of putting together your budget for next financial year, no doubt this question will have crossed your mind. A Gartner...
In May, Green Door Co will celebrate our three year anniversary! From a humble start in my little terrace with the green door, in three years we have grown our team to five, moved into our office in Pyrmont, rebranded, worked with some incredible clients, and...
If you’re in business, you’ve very likely heard the terms ‘lead’ and ‘lead generation’ before. A lead is someone who is interested in your business, products or services, and lead generation is the process of attracting those leads to convert them into sales. Lead generation...
“Failure is the only opportunity to begin again, only this time more wisely.” Failure isn’t fun. Nobody sets out to do their best in the hopes that it’s not good enough. Rather, we take risks to hopefully reap a reward and enjoy the taste of success...
At the core of every successful business is a well developed brand presence, but what are the building blocks of a thriving brand presence? It all starts with your brand values. Brand values are the words we use to describe what a brand stands for....