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How to develop a content marketing strategy

Content marketing provides an effective way for brands to build brand awareness, gain new customers, and build loyalty and trust amongst existing audiences. Creating a content marketing strategy involves determining what you would like to accomplish through content and finding a way to make it...

Why it’s a good idea to refresh old blog posts

Blog post content is valuable because it can help build thought leadership for your brand, attract more leads to your business and grow your customer base. Keeping your blog relevant and up-to-date is an important way to keep customers coming back, while engaging new customers with...

Woman taking visual types of content with iPhone

What types of content are most effective?

Sharing engaging content is key to a successful marketing strategy. It can help boost your SEO, build your credibility, strengthen your brand presence and engage new customers. So, what types of content should you be using in your marketing? Here are a few content types that...

We’re hiring!

Want to join a fun, fast growing team? Apply to join the Green Door Co team today! Senior PR Consultant (Senior PR Account Manager) The role has the potential to be either full-time or part-time depending on the candidate's availability. Please indicate in your cover letter your preference.  If you...

Woman sitting at laptop guest blogging

What is guest blogging?

Guest blogging involves creating blog content for websites other than your own - for instance online publications and niche blog sites relating to your expertise and industry. Driving traffic to a website that is not your own might seem like a strange idea at first,...