Blog

What's your story?

How to find the news or stories in your business

At the core of any successful public relations program is having newsworthy stories to share which will be of interest to your target audience, to media and bloggers, and in social media. There is an art to uncovering newsworthy stories and it takes time to...

Person writing key messages in notebook

How to write key messages for your business

One of the most critical things to have in place before you launch your PR program is key messages. Key messages are succinct, easily digestible and clear messages about your business, product or service that will be used consistently across your PR, communications and marketing...

Does my business need PR?

For SMEs, choosing how to invest your marketing budget can be challenging. How do you know which channel to invest in and when? When it comes to public relations (PR) in particular, many SMEs know that PR may be helpful for their business, but they...

How much should you spend on marketing?

One of the questions we often get asked at Green Door Co is ‘how much should my business spend on marketing’? If you’re in the middle of putting together your budget for next financial year, no doubt this question will have crossed your mind. A Gartner...

Green Door Co team

Green Door Co Newsletter – April 2017

In May, Green Door Co will celebrate our three year anniversary! From a humble start in my little terrace with the green door, in three years we have grown our team to five, moved into our office in Pyrmont, rebranded, worked with some incredible clients, and...

A hand in the air celebrating

Why You Should Celebrate your Marketing Failures

“Failure is the only opportunity to begin again, only this time more wisely.” Failure isn’t fun. Nobody sets out to do their best in the hopes that it’s not good enough. Rather, we take risks to hopefully reap a reward and enjoy the taste of success...