At the core of every successful business is a well developed brand presence, but what are the building blocks of a thriving brand presence? It all starts with your brand values. Brand values are the words we use to describe what a brand stands for....
Winning an award is an excellent way to build exposure and credibility for your brand. However, award applications are notoriously challenging and time consuming, and this is why so many companies fail to apply for awards which they have an excellent chance of winning. So,...
With 500 million monthly active users and counting, Instagram is one of the most successful and enjoyed social media platforms available. It’s a delightfully aesthetic app, where you can post photos and videos yourself, and follow a range of different people and brands. A recent update...
Living in a digital world has offered marketers, business owners and innovators the ability to create and share like never before. Technology literally rests within the palms of our hands and allows the world to be accessed via our fingertips. We’re operating in a real-time,...
Are you considering outsourcing your marketing but aren’t sure whether to take the leap? Outsourcing marketing creates opportunities for savvy and budget conscious SMEs to access expert services and advice on a flexible and cost effective basis. Here are our top five reasons why you...
Happy 2017! We hope you had a wonderful break. I spent my Christmas break in Japan, a wonderful and eye opening experience. Everything is so efficient, ordered, well considered and planned - from their public transport to their public spaces. Tokyo alone has a population of...
A call to action (CTA) is an invitation for your reader to take action after reading your blog post. You might be inviting them to click a link or check out a video, contact you for more info or to set up a meeting. CTAs...
As business owners operating in a digitally savvy world, we should be well aware that today’s technological landscape is about evolution. Sure, it’s about revolution too, but evolution is a realistic starting point that allows us to catch up and keep up with other revolutionaries....