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How to leverage something topical in the news

How to leverage something topical in the news

When news breaks, certain keywords and topics become highly searched and begin to trend. Hashtags are created and the news topic becomes the talk of the town. Imagine if your brand could leverage news to achieve the same hype. How can you use exciting, positive news...

5 simple ways to grow your mailing list

Over time email lists experience natural decay. Some people will unsubscribe, and others will change their email addresses. While for the most part a decline in your original subscribers is unavoidable, you can work to increase your email sign ups so that your list is...

What to include in your email marketing strategy

Email marketing is one of the most effective ways to market your brand. It gives you the opportunity to speak directly to your customers, promote customer loyalty and drive more sales. Here’s how to get started with your strategy....

How to develop a content marketing strategy

Content marketing provides an effective way for brands to build brand awareness, gain new customers, and build loyalty and trust amongst existing audiences. Creating a content marketing strategy involves determining what you would like to accomplish through content and finding a way to make it...

Why it’s a good idea to refresh old blog posts

Blog post content is valuable because it can help build thought leadership for your brand, attract more leads to your business and grow your customer base. Keeping your blog relevant and up-to-date is an important way to keep customers coming back, while engaging new customers with...