Blog

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How often should you be posting to your blog?

Maintaining a blog is one of the best ways to attract an engaged audience to your offering. A successful blog can drive more traffic to your website and channel new users into your sales funnel. While there isn’t a perfect posting frequency we’d recommend, publishing a...

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Should I create timely content or evergreen content?

For brands, creating relevant and engaging content is one of the key ways to gain leads and build a flourishing customer base online. So which type of content is best: timely or evergreen? Timely Timely content is content that is relevant to a particular event, season, time...

What tone of voice should my business use online?

The tone of voice you use online will become one of the biggest identifiers of who you are as a brand. Because of this, your tone of voice can have a big influence on whether or not people engage with you. As a general rule, you’ll...

Green Door Co Newsletter – August 2018

As we move well and truly into the second half of the year, you may be wondering where on earth the time is going? I know I am! This year has been jam packed and we have lots of exciting things ahead. This month we kicked off...

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Where to find inspiration for new content

Creating relevant, engaging and rich content on a regular basis can be a challenge for brands. It can be tricky to remain inspired and formulate new content ideas that will attract attention while prompting engagement amongst your target audience. So where are the best places...

How to advertise on Instagram

Running a successful ad campaign on Instagram is all about having a clear objective, setting up the right targeting and delivering creative that will grab the attention of your target audience. Along with your Facebook advertising, Instagram ads can be run entirely from Facebook Ads Manager....

Move over Google Adwords, Google Ads is here

It’s time to say goodbye to Google Adwords. Following 18 years of operating as Google’s search ad platform, Adwords has been put to bed. Google has launched Google Ads in its place, a platform dedicated to search ads, display and video. So what has changed?...

Green Door Co Newsletter – July 2018

As we kick off a new financial year, now is the time to reflect on the year gone and the year ahead. For us, that means checking in with you - our fantastic clients, partners and supporters - on how we’re doing. How can we provide you...