Blog

Why it’s a good idea to refresh old blog posts

Blog post content is valuable because it can help build thought leadership for your brand, attract more leads to your business and grow your customer base. Keeping your blog relevant and up-to-date is an important way to keep customers coming back, while engaging new customers with...

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What types of content are most effective?

Sharing engaging content is key to a successful marketing strategy. It can help boost your SEO, build your credibility, strengthen your brand presence and engage new customers. So, what types of content should you be using in your marketing? Here are a few content types that...

We’re hiring!

Want to join a fun, fast growing team? Apply to join the Green Door Co team today! Senior PR Consultant (Senior PR Account Manager) The role has the potential to be either full-time or part-time depending on the candidate's availability. Please indicate in your cover letter your preference.  If you...

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What is guest blogging?

Guest blogging involves creating blog content for websites other than your own - for instance online publications and niche blog sites relating to your expertise and industry. Driving traffic to a website that is not your own might seem like a strange idea at first,...

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How often should you be posting to your blog?

Maintaining a blog is one of the best ways to attract an engaged audience to your offering. A successful blog can drive more traffic to your website and channel new users into your sales funnel. While there isn’t a perfect posting frequency we’d recommend, publishing a...

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Should I create timely content or evergreen content?

For brands, creating relevant and engaging content is one of the key ways to gain leads and build a flourishing customer base online. So which type of content is best: timely or evergreen? Timely Timely content is content that is relevant to a particular event, season, time...