The tone of voice you use online will become one of the biggest identifiers of who you are as a brand. Because of this, your tone of voice can have a big influence on whether or not people engage with you. As a general rule, you’ll...
As we move well and truly into the second half of the year, you may be wondering where on earth the time is going? I know I am! This year has been jam packed and we have lots of exciting things ahead. This month we kicked off...
Creating relevant, engaging and rich content on a regular basis can be a challenge for brands. It can be tricky to remain inspired and formulate new content ideas that will attract attention while prompting engagement amongst your target audience. So where are the best places...
Running a successful ad campaign on Instagram is all about having a clear objective, setting up the right targeting and delivering creative that will grab the attention of your target audience. Along with your Facebook advertising, Instagram ads can be run entirely from Facebook Ads Manager....
It’s time to say goodbye to Google Adwords. Following 18 years of operating as Google’s search ad platform, Adwords has been put to bed. Google has launched Google Ads in its place, a platform dedicated to search ads, display and video. So what has changed?...
As we kick off a new financial year, now is the time to reflect on the year gone and the year ahead. For us, that means checking in with you - our fantastic clients, partners and supporters - on how we’re doing. How can we provide you...
Recycling old blog content for new mediums is a great way to reach a different audience and build your customer base. Everyone engages with content in a different way. While some people might prefer to read blog content, others will be more receptive to visual...
Last month, Facebook announced that it is trialling a subscription model in Groups, allowing group administrators to charge monthly fees for access. Facebook says the move is to give group admins the financial support needed to give back to their communities. The scheme is in its...