Guest blogging involves creating blog content for websites other than your own - for instance online publications and niche blog sites relating to your expertise and industry. Driving traffic to a website that is not your own might seem like a strange idea at first,...
Maintaining a blog is one of the best ways to attract an engaged audience to your offering. A successful blog can drive more traffic to your website and channel new users into your sales funnel. While there isn’t a perfect posting frequency we’d recommend, publishing a...
For brands, creating relevant and engaging content is one of the key ways to gain leads and build a flourishing customer base online. So which type of content is best: timely or evergreen? Timely Timely content is content that is relevant to a particular event, season, time...
The tone of voice you use online will become one of the biggest identifiers of who you are as a brand. Because of this, your tone of voice can have a big influence on whether or not people engage with you. As a general rule, you’ll...
As we move well and truly into the second half of the year, you may be wondering where on earth the time is going? I know I am! This year has been jam packed and we have lots of exciting things ahead. This month we kicked off...
Creating relevant, engaging and rich content on a regular basis can be a challenge for brands. It can be tricky to remain inspired and formulate new content ideas that will attract attention while prompting engagement amongst your target audience. So where are the best places...
Running a successful ad campaign on Instagram is all about having a clear objective, setting up the right targeting and delivering creative that will grab the attention of your target audience. Along with your Facebook advertising, Instagram ads can be run entirely from Facebook Ads Manager....
It’s time to say goodbye to Google Adwords. Following 18 years of operating as Google’s search ad platform, Adwords has been put to bed. Google has launched Google Ads in its place, a platform dedicated to search ads, display and video. So what has changed?...