Blog

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What types of content are most effective?

Sharing engaging content is key to a successful marketing strategy. It can help boost your SEO, build your credibility, strengthen your brand presence and engage new customers. So, what types of content should you be using in your marketing?Here are a few content types that...

We’re hiring!

Want to join a fun, fast growing team? Apply to join the Green Door Co team today!Senior PR Consultant (Senior PR Account Manager)The role has the potential to be either full-time or part-time depending on the candidate's availability. Please indicate in your cover letter your preference. If you...

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What is guest blogging?

Guest blogging involves creating blog content for websites other than your own - for instance online publications and niche blog sites relating to your expertise and industry. Driving traffic to a website that is not your own might seem like a strange idea at first,...

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How often should you be posting to your blog?

Maintaining a blog is one of the best ways to attract an engaged audience to your offering. A successful blog can drive more traffic to your website and channel new users into your sales funnel.While there isn’t a perfect posting frequency we’d recommend, publishing a...

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Should I create timely content or evergreen content?

For brands, creating relevant and engaging content is one of the key ways to gain leads and build a flourishing customer base online. So which type of content is best: timely or evergreen?TimelyTimely content is content that is relevant to a particular event, season, time...

What tone of voice should my business use online?

The tone of voice you use online will become one of the biggest identifiers of who you are as a brand. Because of this, your tone of voice can have a big influence on whether or not people engage with you.As a general rule, you’ll...