Blog

What the heck is inbound marketing?

Since the widespread emergence of search engines and social media, marketers have been constantly stressing the importance of inbound marketing. So what exactly is it and why is it so important? To better understand exactly what inbound marketing is, it’s important to understand the flipside of...

Green Door Co Newsletter – February 2018

Happy New Year from Green Door Co! We hope you had a restful and relaxing break. I was lucky enough to get away to Tassie to explore their pristine beaches, eat my weight in oysters, get artistic at Mona and celebrate a friend’s wedding. Like me, I’m...

What to include in your next email marketing campaign

Email marketing is the perfect tool for building leads, driving conversions and strengthening your relationship with your customers or clients. A great email will engage your target audience and help you to build your audience base, while a bad email could see your unsubscribe rate...

Does more leads always equal more sales?

So, you’re generating leads. Great! While statistically speaking, the more leads you have, the more potential customers you have, a greater amount of leads doesn’t always translate to more sales. How can you turn these leads into sales? It all starts with looking at your sales...

What sort of videos should your business be making?

The era of video is upon us. People love consuming video content online. A 2017 prediction suggests that 80% of all consumer traffic will be video by 2021, so if you’re a marketer and you’re yet to create video content, the time really is now. Video...