Personalising your engagement with customers isn’t a new concept. Lots of businesses have dabbled in it in some way, such as hotels offering returning guests their favourite room, all because of stored data. What is new though, is brands taking personalisation further especially with techniques...
Nowadays, it’s easier than ever before to collect significant amounts of data on your customers. From demographic data to behavioural data, and everything in between. This has significant benefits for your business. But, without using this data the right way, your business can miss out....
When looking for good news and social media stories from March, we found ourselves saying “How is it March already!?” Now that’s gone too. 2019 is flying ahead, which has made it even more important to stop, savour and share the warm and fuzzy news...
In the connected, 24/7 digital world of today, experiential marketing stands out because it happens offline, in real life. Known also as engagement marketing or interactive marketing, experiential marketing is a strategy that gives customers a hands-on connection to a brand. Some benefits of including...
At Green Door Co we love to celebrate when our clients are featured in the media! Achieving media coverage is an excellent way to get noticed, build brand awareness and boost sales. Just ask some of our clients who, with our help, have received some amazing...
Understanding the best time to post your social media messages is an important part of your social media strategy. Understanding what content to post, and when, improves the chance that your messages will be seen and your target audience will engage. So when is the...
Thought leadership is an important part of business development. Thought leadership enhances both personal and brand reputation. It can build trust, open conversations and create business deals. Thought leadership is about sharing opinions and looking to create change. A good thought leader brings passion, experience...
As the holidays have faded to a distant memory and summer is all but gone, we want to brighten your day. We’ve read many feel-good stories from January and February, across a range of news outlets and social media. Here are our 4 favourites. ...