Last month, Facebook announced that it is trialling a subscription model in Groups, allowing group administrators to charge monthly fees for access.Facebook says the move is to give group admins the financial support needed to give back to their communities. The scheme is in its...
Last month, Instagram celebrated hitting one billion users with the launch of IGTV, a new app offering users the ability to watch long-form video. IGTV’s aim is to give everyone the opportunity to produce long-form video content, not just influencers and big-name content producers. It...
To get started with Facebook advertsing, all you’ll need is a Facebook Business Manager account and the right strategy in place....
Brands can now tag and link products displayed in their Stories so that viewers can simply click and be directed to more information or to purchase....
End of financial year is fast approaching.If you’ve got marketing budget remaining, now is the time to spend it or lose it!Why not consider taking up our four-year anniversary offer? Get a 20% discount on media training booked in before June 30.Other ideas include investing in developing content such...
You might have heard about the benefits that public relations (PR) can offer brands. But what exactly are the signs you need to put a PR plan in place?...
Does your brand have exciting news that you would like to share with the world? Perhaps you are launching a new product range, you might be running your very first event, or maybe your brand is opening a store in a new location. How can...
A PR crisis doesn’t mean your business is toast, however the way you deal with it can make or break your reputation. Here’s how to manage the situation....