Content marketing provides an effective way for brands to build brand awareness, gain new customers, and build loyalty and trust amongst existing audiences. Creating a content marketing strategy involves determining what you would like to accomplish through content and finding a way to make it...
Blog post content is valuable because it can help build thought leadership for your brand, attract more leads to your business and grow your customer base. Keeping your blog relevant and up-to-date is an important way to keep customers coming back, while engaging new customers with...
While how often you should post on social media will depend on a few factors like your product or industry and how much time and resources you have, there are a few general rules for different platforms that can help you determine how often is...
Sharing engaging content is key to a successful marketing strategy. It can help boost your SEO, build your credibility, strengthen your brand presence and engage new customers. So, what types of content should you be using in your marketing? Here are a few content types that...
When it comes to email marketing, there isn’t one perfect recipe for success. To run campaigns that really work, you need to monitor, evaluate, test and fine tune until you find the right recipe that works for your brand and audience. Evaluating the results of...
Guest blogging involves creating blog content for websites other than your own - for instance online publications and niche blog sites relating to your expertise and industry. Driving traffic to a website that is not your own might seem like a strange idea at first,...
Maintaining a blog is one of the best ways to attract an engaged audience to your offering. A successful blog can drive more traffic to your website and channel new users into your sales funnel. While there isn’t a perfect posting frequency we’d recommend, publishing a...
For brands, creating relevant and engaging content is one of the key ways to gain leads and build a flourishing customer base online. So which type of content is best: timely or evergreen? Timely Timely content is content that is relevant to a particular event, season, time...