Blog

What to include in your email marketing strategy

Email marketing is one of the most effective ways to market your brand. It gives you the opportunity to speak directly to your customers, promote customer loyalty and drive more sales. Here’s how to get started with your strategy....

How to develop a content marketing strategy

Content marketing provides an effective way for brands to build brand awareness, gain new customers, and build loyalty and trust amongst existing audiences. Creating a content marketing strategy involves determining what you would like to accomplish through content and finding a way to make it...

Why it’s a good idea to refresh old blog posts

Blog post content is valuable because it can help build thought leadership for your brand, attract more leads to your business and grow your customer base. Keeping your blog relevant and up-to-date is an important way to keep customers coming back, while engaging new customers with...

Woman taking visual types of content with iPhone

What types of content are most effective?

Sharing engaging content is key to a successful marketing strategy. It can help boost your SEO, build your credibility, strengthen your brand presence and engage new customers. So, what types of content should you be using in your marketing? Here are a few content types that...

Woman sitting at laptop guest blogging

What is guest blogging?

Guest blogging involves creating blog content for websites other than your own - for instance online publications and niche blog sites relating to your expertise and industry. Driving traffic to a website that is not your own might seem like a strange idea at first,...