Personalising your engagement with customers isn’t a new concept. Lots of businesses have dabbled in it in some way, such as hotels offering returning guests their favourite room, all because of stored data. What is new though, is brands taking personalisation further especially with techniques...
Understanding the best time to post your social media messages is an important part of your social media strategy. Understanding what content to post, and when, improves the chance that your messages will be seen and your target audience will engage. So when is the...
Thought leadership is an important part of business development. Thought leadership enhances both personal and brand reputation. It can build trust, open conversations and create business deals. Thought leadership is about sharing opinions and looking to create change. A good thought leader brings passion, experience...
During tough times in business, marketing budgets are often the first to get cut. While this delivers short term gains, a problem arises when there are limited sales leads later. So, how can you keep budgets low, but still capitalise on effective marketing? Here are...
How many times have you asked a friend for some advice when searching for a product or service? As consumers, we tend to trust third-party reviews over claims from a company themselves. We are more inclined to try a product after we hear the results...
One of the best ways to promote your business and get your name out there is to have a high performing website, one where your customers can find more out about your products or services and what you have to offer. It can be tempting...
A quick Google search on ‘What to test to optimise email marketing’ will reveal a long list of useful suggestions to enhance the success of your marketing emails. But here at Green Door Co, we know your time is limited, so we chose our 5...
When news breaks, certain keywords and topics become highly searched and begin to trend. Hashtags are created and the news topic becomes the talk of the town. Imagine if your brand could leverage news to achieve the same hype. How can you use exciting, positive news...
Want to improve your blog’s effectiveness? All you need to do is monitor user insights and find out what is working for your blog and what is not. So, which user insights or metrics will help you the most to improve your content, attract more traffic...
Content marketing provides an effective way for brands to build brand awareness, gain new customers, and build loyalty and trust amongst existing audiences. Creating a content marketing strategy involves determining what you would like to accomplish through content and finding a way to make it...