Marketing

man looks at mobile chatbot

Should you implement a chatbot?

The rise in popularity of robots, and Artificial Intelligence (AI), specifically chatbots, means it is becoming more challenging to tell the difference between a robot and a real person. Previously, we have written about robots taking over Instagram, and have encountered our fair share of...

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how you use customer data matters

How you use your data matters – here’s why

Nowadays, it’s easier than ever before to collect significant amounts of data on your customers. From demographic data to behavioural data, and everything in between. This has significant benefits for your business. But, without using this data the right way, your business can miss out....

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experiential marketing

Experiential marketing: A new way to engage customers

In the connected, 24/7 digital world of today, experiential marketing stands out because it happens offline, in real life. Known also as engagement marketing or interactive marketing, experiential marketing is a strategy that gives customers a hands-on connection to a brand. Some benefits of including...

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