Blog post content is valuable because it can help build thought leadership for your brand, attract more leads to your business and grow your customer base. Keeping your blog relevant and up-to-date is an important way to keep customers coming back, while engaging new customers with...
Creating relevant, engaging and rich content on a regular basis can be a challenge for brands. It can be tricky to remain inspired and formulate new content ideas that will attract attention while prompting engagement amongst your target audience. So where are the best places...
Email newsletters, as part of your email marketing strategy, are a great way to build trust in your business, drive leads and conversions, and strengthen your brand’s image. But when exactly do you send one? A quick Google search for the ‘what is the best...
The era of video is upon us. People love consuming video content online. A 2017 prediction suggests that 80% of all consumer traffic will be video by 2021, so if you’re a marketer and you’re yet to create video content, the time really is now. Video...
You know those ads that seem to follow you around online? Somehow they know exactly what you’re thinking and you can’t work out how. These are retargeted ads and although it may seem like they can read your thoughts, there’s a science behind how they...
Happy 2017! We hope you had a wonderful break. I spent my Christmas break in Japan, a wonderful and eye opening experience. Everything is so efficient, ordered, well considered and planned - from their public transport to their public spaces. Tokyo alone has a population of...
We’ve narrowed down some of our favourite uses of social media by businesses around the globe....