SMEs compete with a lot of noise when it comes to grabbing the attention of their prospective customers. Consumers now cut through the clutter by subscribing to ad-free radio, fast-forwarding through TV commercials, installing ad-blockers, and customising their social media feeds. Savvy marketers know that to avoid someone skipping their ads, they must craft messages based on what their target audience needs and wants rather than just offering a sales pitch. This way, their message doesn’t interrupt, but still provides the valuable information people are seeking. This tactic is called content marketing, and it’s all about creating and distributing useful, relevant information on a consistent basis to a company’s target audience. Content marketing drives results by:
Increasing Brand Awareness
When you publish original and quality content on a regular basis, you create many opportunities for your target market to see your company’s name and become familiar with your brand. The next time they need the products or services you provide; your brand will be the first thing that comes to their mind.
Positioning You as a Trusted Adviser in Your Field
If there are a dozen different companies in town that do what you do, but you’re the only one that gives away helpful information related to your industry such as how-to articles, informative blog posts, and innovations in your field, then your brand will stand out as knowledgeable and trustworthy.
Encouraging Customers to Act
When consumers need to make time for a service or spend money on a product, their natural tendency is often to procrastinate. However, when people get clear answers to their questions or hear stories they can relate to, they could finally be motivated to schedule a consultation or purchase a product.
Bringing Customers in the Door
A steady stream of fresh content on a range of topics related to your field is an excellent way to drive traffic to your website. Marketing tactics such as digital banner ads, pay-per-click advertising, social media accounts, and public relations won’t work nearly as well without content to promote. Content gives these vehicles something to link to – and gives people a reason to click.
Keeping Your Website Current
Today’s consumers rely on the Internet to find the information they need to make decisions. A website is often their first impression of your business. If your site is stagnant and uninteresting, it won’t give people a reason to come back repeatedly. Give them something new and relevant to show that your brand is worth their time.
When you’re looking for content writing services in Melbourne, Green Door Co can help. We offer copywriting and public relations services for SMEs throughout Australia and the Asia Pacific. It’s easy to see how important excellent content is, and hiring a professional content writer for your Melbourne business can be the difference between mediocre content marketing and outstanding content marketing that keeps your audience coming back for more. Let Green Door Co help you take your marketing to the next level with our top-notch content writing services and more.