Four popular news and social media stories from this summer

Four popular news and social media stories from this summer

As the holidays have faded to a distant memory and summer is all but gone, we want to brighten your day. We’ve read many feel-good stories from January and February, across a range of news outlets and social media. Here are our 4 favourites.

  1. Miniature farm animals help children and teenagers living with autism

Presented by ABC Radio Perth, this story tells the sweet tale of how miniature farm animals are providing respite and support to children and teenagers with autism. The children stay onsite at a farm stay and work together to care for miniature farm animals including pigs, sheep, goats and horses.

The farm is away from the city and provides these young people with freedom and quietness. Some of the autistic children cannot cope with loud, busy, high-pressure environments. Getting them alongside the animals helps keep them calm.

  1. Woolworths will stop selling $1 milk in order to support local dairy farmers

This will help communities in need and allows every Australian to contribute to our local industries. In February, Woolworths vowed to remove $1 (per litre) milk from its fridges across the country to support a more sustainable dairy industry. Every cent of the increase goes to Australian dairy farmers.

In September 2018, Woolworths had implemented a 10 cent per litre levy, as requested by dairy farmers. To date, this levy has delivered $5.8 million in relief to more dairy farmers. As the price change goes national, it will deliver higher milk prices to more than 450 Australian dairy farmers who supply Woolworths’ branded milk. You can read more here.

  1. Thai cave rescuers announced as the Australians of the Year

Remember the 12 Thai boys and their coach who were trapped in a cave? Their rescuers were two Australian men. Recently, those two Australians were honoured as Australians of the Year!

Every year, Australia celebrates those who work towards improving our country. Those who are nominated for Australian of the Year have inspired our nation through their achievements. Craig Challen and Richard Harris were both awarded the 2019 Australian of the Year title for their contribution in the Thailand cave rescue mission.

The pair were incredibly brave, and in the face of adversity, were able to make the rescue mission a success. At the time of the rescue, both men were awarded the Star of Courage. You can read about more 2019 award-winning Australians here.

  1. Record-breaking Instagram egg now worth more than $450,000.

Remember the Instagram egg that was trying to beat a post by Kylie Jenner and break the world record for Instagram likes?

The @world_record_egg account featured a stock image of an egg with the caption “Let’s set a world record together and get the most liked post on Instagram.” The account now has more than 5.8 million followers, and that original post has gained over 53 million likes.

If the egg was to be sponsored, it could be worth £250,000 (AUD$450,000). This large amount of followers means the egg now reaches five times more people than typical established brands.

However, while this post has plenty of followers, the egg has yet to establish a relationship with its followers. Something a successful brand can do well. You can read more about the egg and the value of other Instagram leaders like Beyonce, Kim Kardashian and Selena Gomez, here.

These 4 stories show that there are always fun news and social media stories popping up all over the world. Feel-good stories are a great way to promote your brand as they tend to stand out. For tailored advice about how you could promote your brand using positive news, contact us today.

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