How to maximise your budget for effective marketing
During tough times in business, marketing budgets are often the first to get cut. While this delivers short term gains, a problem arises when there are limited sales leads later.
So, how can you keep budgets low, but still capitalise on effective marketing? Here are 5 tips:
Use technology to reduce administration
Daily administration often takes longer than expected and can be a drain on resources. Implementing a Customer Relationship Management (CRM) system can assist you to keep track of all your contacts and the communications that have occurred to date. This means if someone else has to pick up certain relationships, less time is wasted getting up to speed. As your business develops relationships with customers and clients, a CRM system tracks the needs and motivations of each, without needing an update from other staff members.
Is every line item in your budget necessary? Consider if you have items from old projects that are not contributing anymore. For example, are you holding back a retainer for graphic design when you recently employed an in-house designer whose wages are coming out of another part of your budget? Do you subscribe to monthly mailing list suppliers even though your own mailing list is well developed? Be brutal and cut out any items that are excessive. You might be surprised at how much you can save.
Repurpose old content
Reusing old content can save you time and money. Instead of always coming up with new marketing campaigns, revitalise older content by finding links with current issues and refresh the wording so it reads new.
Create an integrated campaign
Integrated marketing campaigns are where you use the same imagery and language across multiple platforms. For example, an integrated campaign could start with television, spread to social media, to printed materials and a blog. It all depends on you offer, what media your target market access and what your campaign conveys.
Social media and digital platforms like blogs and YouTube are a cost effective way to get your message out. With social media, your customers can share your campaign. This gives your brand exposure while avoiding extra marketing spend.
If you are looking for more ways to create effective marketing for your brand, contact us today.