How often should you be posting to your blog?
Maintaining a blog is one of the best ways to attract an engaged audience to your offering. A successful blog can drive more traffic to your website and channel new users into your sales funnel.
While there isn’t a perfect posting frequency we’d recommend, publishing a blog post at least once a week will keep your brand’s lead engine running, helping you to build your customer base and drive more sales. There are a few things to consider first though.
Search engine optimisation (SEO) is the process of boosting your website’s page ranking in Google and other search engines. It is one of the key reasons that blogs work so well as lead generators. By posting blog content that solves a problem for your target audience, you can attract people to your website via their search engine queries.
The more often you post content to your blog, the more often your website will be indexed by search engines, therefore increasing the chances of your website achieving a higher page ranking.
The latest news and trends
Rather than setting a specific frequency of posts per week or month, it’s important to remain flexible and reactive to what’s going on in the news and what’s trending in relation to your product or industry. Keeping on top of the latest news and trends will allow you to create timely content that will give your blog texture and vitality.
Quality over quantity
Statistically speaking, the more frequently you publish content to your blog and share it with your audience, the more traffic you will see coming to your website. Though this might be true, it’s important not to jeopardise the quality of your content just to achieve a certain quota. The driving force of a successful blog is rich and valuable content – so quality should always beat out quantity.
Time and resources
The more you post valuable content to your blog, the more chances you will have to attract new customers to your brand. If your brand lacks the time and resources to maintain a dynamic content calendar, outsourcing is a great solution. It’s a cost effective way to maintain an engaging blog without having to hire a new full-time employee.
Green Door Co has a team of skilled content writers who can do the hard work for you. We will learn who your audience is, figure out what makes them tick and create content that will grab their attention. If you would like us to help you maintain your brand’s blog, get in touch with us today.