What is the deal with outsourcing?

What is the deal with outsourcing?

Did you know that you can pay someone to write that article, pay that bill or research that topic?

You don’t have to do it all yourself. You may have the knowledge, skills and experience to do all the tasks on your to-do list, but that doesn’t mean you should be the one doing them. It’s a common theme amongst business owners that you want to handle everything, and find it difficult to delegate. It can be hard to give up control and outsource to someone else, but when you do, it leaves you wide open for business growth and other opportunities.

So, what is outsourcing? 

Outsourcing is the process of delegating a task or project to someone else, usually remotely located from your business.

Technology has made it so easy to connect with people all over the world and be able to share tasks and information with ease. It has given many people a huge opportunity to do business with someone in another city, state or even country, which means that you have ample choice in the people you choose to work with.

Why outsource?

There are many benefits of outsourcing in your business. By freeing up your time and streamlining your business, you’ll be able to concentrate more on the core of your business, and its growth.

It’s also more cost effective to outsource to a contractor or company as opposed to hiring a permanent employee, as they operate from their own location and with their own equipment, reducing your overheads.

Increased productivity is another huge benefit, as you don’t have to focus on those pesky little tasks, and you can delegate to someone who actually specialises in them! Contractors are also highly productive as they sit outside of your organisation and are removed from some of the factors that can dampen productivity such as internal meetings or office politics.

What types of tasks you can outsource?

These days you can outsource almost any task.

The types of tasks that are best outsourced are repetitive tasks; such as data entry, specialised tasks; such as IT support or expert tasks; such as marketing.

Some of the many tasks you can outsource include:

  • Email campaigns
  • Social media writing and scheduling
  • Content creation
  • Article writing
  • Customer support
  • Lead generation
  • Research
  • Appointment setting
  • Phone handling
  • Schedule and calendar management
  • Bookkeeping
  • Payroll
  • Website design and maintenance
  • Data entry
  • Design work
  • Database and spreadsheet creation
  • Tax preparation
  • Photo editing

The list goes on! If you need it done, chances are someone out there will do it.

Things to consider

Every business has different needs and you’ll need to figure out what is worthwhile to outsource. By outsourcing, your business can be better organised, and with greater efficiency.

Make sure you do your research for any new outsourcing opportunities, as you want to ensure the person is trained or skilled in what you need, and that they make a good fit to your team and business.

Interested in outsourcing your marketing? Contact us.

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