In the connected, 24/7 digital world of today, experiential marketing stands out because it happens offline, in real life. Known also as engagement marketing or interactive marketing, experiential marketing is a strategy that gives customers a hands-on connection to a brand. Some benefits of including...
Whether you’re looking to create a solid social media presence for your business or looking to launch a new strategy, it can be challenging to understand which social media platform will be the most successful.Before launching into your strategy, it is important to understand...
One of the best ways to promote your business and get your name out there is to have a high performing website, one where your customers can find more out about your products or services and what you have to offer. It can be tempting...
It’s time to say goodbye to Google Adwords. Following 18 years of operating as Google’s search ad platform, Adwords has been put to bed. Google has launched Google Ads in its place, a platform dedicated to search ads, display and video.So what has changed?...
To get started with Facebook advertsing, all you’ll need is a Facebook Business Manager account and the right strategy in place....
Both Facebook and Google are in the top five tech companies in the world. They both offer advertising solutions for businesses. So, should you focus your advertising spend on Google or Facebook?Google AdwordsIn its most basic form, Google is a search engine. You know those...
You know those ads that seem to follow you around online? Somehow they know exactly what you’re thinking and you can’t work out how. These are retargeted ads and although it may seem like they can read your thoughts, there’s a science behind how they...
Facebook is no longer just a social sharing platform. It has evolved into a highly important marketing tool for businesses. Businesses are now able to target highly engaging ads to tailored audiences to build brand awareness, boost customer engagement and drive conversions.When advertising on...
Cannes Lions International Festival of Creativity brings to light the most creative organisations and campaigns of recent times....
Snapchat. So huge right now....