Advertising Tag

Move over Google Adwords, Google Ads is here

It’s time to say goodbye to Google Adwords. Following 18 years of operating as Google’s search ad platform, Adwords has been put to bed. Google has launched Google Ads in its place, a platform dedicated to search ads, display and video.So what has changed?...

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What is Facebook retargeting?

You know those ads that seem to follow you around online? Somehow they know exactly what you’re thinking and you can’t work out how. These are retargeted ads and although it may seem like they can read your thoughts, there’s a science behind how they...

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A woman on an ipad

How to manage your Facebook ad costs

Facebook is no longer just a social sharing platform. It has evolved into a highly important marketing tool for businesses. Businesses are now able to target highly engaging ads to tailored audiences to build brand awareness, boost customer engagement and drive conversions.When advertising on...

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