For some organisations, repeat customers are few and far between. Yet, it is easier to entice a customer to return to your business than continually find new customers. One study found, if a business can retain 5% of their customer base, they can increase profits...
Personalising your engagement with customers isn’t a new concept. Lots of businesses have dabbled in it in some way, such as hotels offering returning guests their favourite room, all because of stored data. What is new though, is brands taking personalisation further especially with techniques...
Understanding the best time to post your social media messages is an important part of your social media strategy. Understanding what content to post, and when, improves the chance that your messages will be seen and your target audience will engage. So when is the...
Your content marketing, social media strategies and PR campaigns were most likely planned in 2018. But will they still be relevant in 2019? Will they get you the most traction this year? We sought the top marketing and PR trends for 2019, so you can...
Content marketing provides an effective way for brands to build brand awareness, gain new customers, and build loyalty and trust amongst existing audiences. Creating a content marketing strategy involves determining what you would like to accomplish through content and finding a way to make it...
Sharing engaging content is key to a successful marketing strategy. It can help boost your SEO, build your credibility, strengthen your brand presence and engage new customers. So, what types of content should you be using in your marketing? Here are a few content types that...
Considering outsourcing your marketing and social media but aren’t sure whether the timing is right? Outsourcing is a process whereby you delegate a task or project to someone else, outside of your business. The benefits of outsourcing When you outsource your marketing and social media, you...
Search Engine Optimisation (SEO) and content marketing are often viewed as two unrelated practices. They’re usually run by separate teams, with very little cross-over. The truth is though, SEO and content marketing go hand in hand. At least they should. SEO needs content because it...
The idea of creating an eBook can seem like a daunting task. You’re already busy running your business or looking after your brand’s everyday marketing activities, you probably don’t have the time, right? What if we were to tell you that creating an eBook could...
With everything in the digital world moving at such a fast pace, it can be hard to know what the best direction is when it comes to your marketing efforts. The word ‘content’ gets thrown around an awful lot, but with good reason. Content, and...