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What is Facebook retargeting?

You know those ads that seem to follow you around online? Somehow they know exactly what you’re thinking and you can’t work out how. These are retargeted ads and although it may seem like they can read your thoughts, there’s a science behind how they...

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How to manage your Facebook ad costs

Facebook is no longer just a social sharing platform. It has evolved into a highly important marketing tool for businesses. Businesses are now able to target highly engaging ads to tailored audiences to build brand awareness, boost customer engagement and drive conversions.When advertising on...

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