Understanding the best time to post your social media messages is an important part of your social media strategy. Understanding what content to post, and when, improves the chance that your messages will be seen and your target audience will engage. So when is the...
Whether you’re looking to create a solid social media presence for your business or looking to launch a new strategy, it can be challenging to understand which social media platform will be the most successful. Before launching into your strategy, it is important to understand...
While how often you should post on social media will depend on a few factors like your product or industry and how much time and resources you have, there are a few general rules for different platforms that can help you determine how often is...
Facebook is constantly updating its algorithm. It is how the platform continues to optimise the user experience and fix errors. Many updates go unnoticed by most of Facebook’s 2.2 billion monthly users. But one change this year was more notable than others, especially for online...
Both Facebook and Google are in the top five tech companies in the world. They both offer advertising solutions for businesses. So, should you focus your advertising spend on Google or Facebook? Google Adwords In its most basic form, Google is a search engine. You know those...
You know those ads that seem to follow you around online? Somehow they know exactly what you’re thinking and you can’t work out how. These are retargeted ads and although it may seem like they can read your thoughts, there’s a science behind how they...
Do you ever find yourself wondering if you can get away with not having social media as part of your marketing strategy? Maybe you feel like your customers aren’t on social media, or you feel like you’re spending so much time on social without a...
Social media can seem a little overwhelming at times. You know you need to use it to leverage the competitive business market, engage with your customers and expand your networks, but you may not know which platforms are best suited to your business style and...
Facebook is no longer just a social sharing platform. It has evolved into a highly important marketing tool for businesses. Businesses are now able to target highly engaging ads to tailored audiences to build brand awareness, boost customer engagement and drive conversions. When advertising on...
It’s remarkably straightforward to get your business on one of the biggest social networks available, and can be really beneficial to your business exposure and growth....