5 times businesses used social media successfully
For a business, social media is a communication platform that provides both risk and reward. Social media is an undeniable part of our everyday lives, and although it can force a spotlight upon your business, there are too many opportunities for a business not to consider being a part of the social world.
We’ve narrowed down some of our favourite uses of social media by businesses around the globe. What we love about this list is that it doesn’t matter what type of industry you’re in – your brand can always find a connection with its customers. And after all, that’s what marketing is all about.
Understanding your customers
You’ve probably heard the phrase “Netflix and chill” which is a cheeky dig at youthful dating. Netflix, as illustrated below, have taken a common phrase derived by its customers and owned it. This simple tweet is a bit tongue in cheek, but completely confident. What we love about it is how it illustrates that Netflix understands their customers. Not to mention the clever reference to Clueless, which they had just added to their streaming portfolio.
Having a sense of humour
Humour can be very difficult to get right, but when done well, it is a highly effective way to engage in a two way conversation. Woolworths is a great example of this. As a major supermarket chain, they receive their fair share of customer enquiries, and unfortunately, complaints. But this shouldn’t be seen as a negative, and with their fantastic social strategy, it no longer is. Their ability to address the situation with a solution, all while throwing in a joke or two, is applauded. But in our opinion, the most impressive thing of all is their ability to have a personality by appealing to individual customers, rather than a blanket demographic.
Ensuring great customer service
Did you know that in America you can order Domino’s Pizza via Twitter? How great is that? It might seem crazy at first, but the more you think about it, it completely makes sense. Pizza delivery is all about convenience and timing, so why not take the best real-time social media platform in the world to take your orders for you.
This phenomenon has also been adopted by other businesses aiming to prevent their customers being placed on lengthy telephone queues to speak with a representative. Now, you can simply Tweet the company and they’ll call you back when the next available operator is free.
Starbucks is not new to the social media environment, with millions of followers on all social platforms globally. In many ways they are the leader of the pack when it comes to businesses on social media. Their passion, education and inspiration around coffee, their products and services is fundamental in everything they do. A great example of this is their Pinterest page. It is filled with beautiful, honest, creative inspiration about coffee and the way it makes you feel. Starbucks know how to be topical and relevant, even across their global pages.
Surprise and delight
Every marketer delights in a good surprise! An opportunity to give back or put a smile on your customer’s face is always worthwhile, and it also makes for great social media fodder. (Of course we wouldn’t recommend this strategy for the sheer exposure on social media alone, but anything that comes of it, is a pure blissful bonus.)
This example from Morton’s – a steakhouse in the USA – is a wonderful representation of what is possible when the social media world and the real world collide.
Social media is a wonderful world of possibilities. With billions of active users a day, it’s worth considering jumping in and being a part of it. If you’d like to discuss your social media strategy, contact us today.