If you’ve felt feelings of self-doubt creep in when entering awards you’re not alone.
“Who are you to be applying for this?”, “There are bigger, better businesses out there”, “You’re going to be found out as a fraud!”
This is the insidious voice of imposter syndrome, and it can be a formidable barrier when considering entering your business for a business award.
Imposter syndrome, that pervasive feeling of self-doubt and inadequacy despite evidence to the contrary, can affect anyone, regardless of their accomplishments. It’s particularly prevalent in the competitive world of business awards, where the stakes can feel incredibly high. But here’s the truth: there are no imposters in awards. If your business is doing great things, those things deserve recognition and celebration.
Think of it this way: awards aren’t just about shiny trophies and bragging rights (although those are certainly nice perks!). They’re about showcasing excellence, innovation, and dedication. They’re about acknowledging the hard work, the late nights, the bold decisions, and the unwavering commitment that goes into building a successful business. Every business, from fledgling start-ups to established industry giants, has a story to tell. Your story matters.
So how do you silence those nagging doubts and embrace the opportunity that awards present? Here are a few strategies to help you overcome imposter syndrome and confidently put your business forward:
1. Recognise and challenge your inner critic:
The first step to overcoming any challenge is acknowledging its existence. Become aware of those negative thoughts and challenge their validity. Ask yourself: “What evidence supports this thought?” and “Is this an objective truth or just my insecurity talking?” Often, you’ll find that your inner critic is relying on baseless assumptions and fear-mongering.
2. Focus on your achievements:
Shift your focus from your perceived shortcomings to your genuine accomplishments. Make a list of your business’s successes, big and small. Remind yourself of the challenges you’ve overcome, the goals you’ve achieved, and the positive impact you’ve made. This exercise can be incredibly empowering and help you to objectively assess your worthiness.
3. Embrace the “Why” behind your submission:
Why are you entering this award? Is it to gain recognition for your team? To attract new clients? To boost your brand’s credibility? Connecting with your motivations can provide a powerful sense of purpose and diminish the fear of judgement. Remember, the application process itself can be incredibly valuable, offering an opportunity for introspection, strategic planning, and refining your business narrative.
4. Don’t compare yourself to others:
It’s easy to fall into the trap of comparing your business to others, especially in the context of awards. However, this is a surefire way to fuel imposter syndrome. Focus on your own journey, your unique strengths, and your individual achievements. Remember, every business is different, and comparison is rarely a fair or accurate measure of success.
5. Seek support and feedback:
Talk to trusted colleagues, mentors, or friends about your feelings of self-doubt. Sharing your vulnerabilities can be incredibly liberating and help you gain a fresh perspective. Additionally, seek feedback on your application from people you respect. Their constructive criticism and encouragement can bolster your confidence and strengthen your submission.
6. Reframe “failure” as a learning opportunity:
The fear of failure can be a significant contributor to imposter syndrome. However, it’s crucial to remember that not winning an award is not a failure. Reframe the experience as a valuable learning opportunity. The application process itself can provide valuable insights into your business, and even if you don’t win this time, you’ll be better prepared for future opportunities.
7. Just Do It!
Ultimately, the most effective way to overcome imposter syndrome is to take action. Don’t let fear and self-doubt hold you back from pursuing recognition for your hard work. Submit that entry! You might be surprised by the outcome.
Entering awards can be a transformative experience for your business. It can boost morale, enhance your reputation, and open doors to new opportunities. Don’t let imposter syndrome rob you of this chance to shine.
Need help crafting a winning award submission? Our team of expert writers and strategists can help you showcase your business in the best possible light. Contact us today for a free consultation and let us help you tell your story.
