AFR Customer Champions

Celebrate Your Customer-Centric Success with AFR Customer Champions

The AFR Customer Champions list, in partnership with Kearney, honours organisations that have mastered the art of delivering exceptional value to customers while driving strong shareholder returns. These are businesses that see customer and commercial success not as competing goals, but as the outcome of a distinct way of operating, from innovative supply chains to unique leadership philosophies.


If your organisation has reimagined how it does business to consistently win with both customers and shareholders, this is your opportunity to showcase your story to the Financial Review’s 3.5 million readers.

Benefits of Entering

  • National recognition: Feature in AFR print, online, and extended coverage by leading journalists.
  • Attract top talent: Position your organisation as a customer-first leader in your industry.
  • Boost morale: Publicly celebrate your team’s impact and purpose.
  • Showcase your value proposition: Share your customer success story with new and existing clients.
  • Peer recognition: Benchmark your achievements against the best in Australia.
  • Exclusive feedback: Receive a tailored Kearney report highlighting your strengths and opportunities.

Key Information

Categories

  • Established B2B (founded pre-2000)
  • Established B2C (founded pre-2000)
  • Challenger B2B (founded post-2000)
  • Challenger B2C (founded post-2000)
  • Government departments and services (select most relevant category)

Special awards may also be presented for standout achievement in particular aspects of the assessment.

Key Dates

  • Nominations open: Tuesday 18 February 2025
  • Nominations close: Monday 5 May 2025
  • Shortlist announced: Monday 26 May 2025

Entry Requirements

 Open to organisations of any size, industry, or ownership structure (B2B, B2C, private, public).

Entry Fee (excl. GST)

  • Up to 99 employees: $2,900
  • 100–499 employees: $4,300
  • 500+ employees: $5,600

Why Enter?

Whether or not you make the final list, every shortlisted entrant receives a company-specific report from Kearney — a global consulting firm — outlining your results across each assessment dimension. It’s not just recognition; it’s strategic insight to strengthen your position as a customer champion.

Ready to Put Your Customer Story in the Spotlight?

Green Door Co can help you craft a compelling submission that captures your customer-first success and stands out to the judging panel.

Contact us today to get started.