Over time email lists experience natural decay. Some people will unsubscribe, and others will change their email addresses. While for the most part a decline in your original subscribers is unavoidable, you can work to increase your email sign ups so that your list is...
Email marketing is one of the most effective ways to market your brand. It gives you the opportunity to speak directly to your customers, promote customer loyalty and drive more sales. Here’s how to get started with your strategy....
Want to improve your blog’s effectiveness? All you need to do is monitor user insights and find out what is working for your blog and what is not. So, which user insights or metrics will help you the most to improve your content, attract more traffic...
Content marketing provides an effective way for brands to build brand awareness, gain new customers, and build loyalty and trust amongst existing audiences. Creating a content marketing strategy involves determining what you would like to accomplish through content and finding a way to make it...
Blog post content is valuable because it can help build thought leadership for your brand, attract more leads to your business and grow your customer base. Keeping your blog relevant and up-to-date is an important way to keep customers coming back, while engaging new customers with...
While how often you should post on social media will depend on a few factors like your product or industry and how much time and resources you have, there are a few general rules for different platforms that can help you determine how often is...
Sharing engaging content is key to a successful marketing strategy. It can help boost your SEO, build your credibility, strengthen your brand presence and engage new customers. So, what types of content should you be using in your marketing? Here are a few content types that...
When it comes to email marketing, there isn’t one perfect recipe for success. To run campaigns that really work, you need to monitor, evaluate, test and fine tune until you find the right recipe that works for your brand and audience. Evaluating the results of...