The very process of crafting Business Award submissions can be a goldmine for crafting your business story and messaging that resonates across various marketing channels.
This article explores how to repurpose content from your award submissions into valuable marketing collateral, turning your achievements into compelling narratives that drive customer engagement and brand awareness.
Award submissions as story mines: Unlocking your business narrative
The best award submissions are not just a recitation of achievements, but compelling stories that showcase your company’s impact. Imagine award categories prompting you to describe your company’s “innovation,” “customer focus,” or “social responsibility.” These prompts essentially guide you in crafting a narrative that highlights your unique value proposition and differentiates you from competitors.
Strategies to repurpose your award submissions
1. Mine the data and case studies
Award submissions often necessitate gathering data to quantify your impact. Did you achieve a significant increase in sales, customer satisfaction, or social media engagement? You can repurpose this data into compelling infographics, charts and graphs for your marketing materials. This data validates your claims of success and provides tangible evidence of your effectiveness.
Many awards also encourage the development of case studies. Don’t let these valuable documents languish! They can be easily adapted for your website, social media, or even sales presentations.
2. Testimonials: The voice of validation in your marketing materials
Gathering testimonials for award submissions offers a treasure trove of powerful content. These quotes from satisfied customers can be repurposed with minimal editing for your brochures, website, or even video testimonials. Don’t underestimate the power of social proof – authentic customer voices build trust and credibility.
3. Award recognition as a badge of honour
Being shortlisted or winning an award is a significant accomplishment. Don’t be shy about showcasing this recognition! Include award logos prominently on your brochures, website, and marketing materials. This serves as a visual cue to potential customers that you’re an industry leader.
4. Refine your pitch deck with award insights
The process of crafting an award submission often leads to a deeper understanding of your company’s value proposition. This refined messaging can be directly translated into a more impactful pitch deck. Highlight award recognition in your pitch deck to demonstrate your credibility and competitive edge.
5. Award success: Fuel for compelling video scripts
Videos are a powerful marketing tool, and your award journey can be a compelling narrative. Use award submissions as a starting point for video scripts, drawing on the stories and data you’ve already developed. Consider a video that showcases your team’s dedication, innovative approach, or the impact you’ve made on your customers.
The takeaway: Awards as a marketing launchpad
The time and effort invested in crafting an award submission can have a lasting impact on your marketing strategy. By repurposing your content and insights, you’ll be able to create a robust ecosystem of marketing materials that resonate with your target audience.
Ready to transform your award journey into a marketing advantage?
Crafting award submissions can be a complex process. However, with the right guidance, it can become a powerful springboard for impactful marketing materials. At Green Door Co, we can help you develop a winning award submission strategy that not only increases your chances of recognition but also provides valuable content for your marketing arsenal.
Contact us today for a free consultation and let’s unlock the power of your business story!
