Third party social tools: Easing the strain of social marketing
When it comes to digital marketing, social media is a hugely effective marketing channel in which you can reach your customers directly and on a personal level. Social marketing is inexpensive and is a great way to build brand awareness for your business and ultimately drive sales.
When you’re managing a number of social media profiles, logging in and out of your Twitter, Facebook, Linkedin and Google+ accounts in order to post your social content can chew up your time very quickly. Not only is it time consuming, social marketing can be a tedious and repetitive activity that is often put on the backburner.
Third party social media tools which allow you to schedule, monitor and report on all your social media channels from the one place can make social media management much easier. So, what are the benefits of using a third party social media tool?
Save time and drive efficiency
Using a third party social marketing tool like Hootsuite, Buffer or Sendible can shave hours off your week and can therefore cut costs for your business.
These tools allow you to post to multiple social channels simultaneously and schedule in advance which saves you the time and energy you would otherwise dedicate to switching between channels or logging in at odd times to post.
Monitor social media in one place
Many third party social tools offer built in social listening devices, often in the form of simple to use RSS feeds which provide insights into the success of your social activity all from within the one tool. See who’s talking about you and engage in the conversation. Don’t be left on the sideline.
Build reports like a boss
By using a third party social media tool, you can easily configure reports in the one place, rather than amalgamating report figures from multiple sources.
View top level analytics for your social profiles and generate easy to understand reports, which can be used to improve your social content, optimise posting times and ultimately engage and influence your audience.
Make automation your friend
Many social media tools offer helpful automation tools which can assist you with your social marketing.
One really useful tool is the Twitter auto-follow function available through Sendible. This device allows you to automatically follow twitter profiles based on who has mentioned you in a tweet, or who is using a specific hashtag. This is a great way to build followers for your own profile and get exposure, without putting in the extra leg work.
Another useful feature is the ability to optimise post times. Some social tools allow you to set an optimised time for your posts based on your own social performance, while others can automate this process by posting at the most engaged time for the social channel you’re posting to.
Make social marketing a priority for your business, but do it the right way.
For more information on formulating your own social marketing strategy, get in touch with us today.