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What to Do When You Keep Getting Shortlisted — But Never Win

You’ve done it again. Another business awards season, another shortlist. Your logo sits proudly among the finalists, your team celebrates, and your marketing posts a humble-brag on LinkedIn. But when the winner’s name is called, it’s not yours. If that scenario feels familiar, you’re not alone. Many strong businesses reach finalist status again and again,

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Why ‘Good Enough’ Award Submissions Don’t Win (Even If Your Work is Brilliant)

Is your business brilliant, but your business award submission invisible? It’s a question that haunts many business leaders. You know your company is doing extraordinary things, innovating, growing, delighting customers, but when it comes to awards, your efforts often fail to translate into recognition. The paradox is frustrating but clear: brilliant work alone does not

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Awards vs. Case Studies vs. PR: Which should you prioritise (and when)?

Business leaders today face an overwhelming array of options to build visibility. Business awards, PR, case studies, podcasts, LinkedIn, speaking engagements — the list goes on. The temptation is to try a little bit of everything, but in practice this often leads to scattered efforts and underwhelming results. The real question isn’t “which tool is

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