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How to Choose the Right Category When You Enter a Business Award

Heather Marano September 30, 2026 9:00 am When evaluating your annual marketing strategy, you may ask, “are business awards worth it?” The answer is a resounding yes, but there is a critical caveat: the return on investment relies entirely on entering the right category. Submitting an application for a poorly matched category is the fastest

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Debunking the Biggest Myths About Entering Business Awards (The Definitive Guide)

Heather Marano September 15, 2026 9:00 am The question “are business awards worth it?” is something we hear a lot from the uninitiated. Many people end up believing the common myths about business awards – meaning they don’t understand the ROI and are locked out of the benefits of awards success. Awards are a fast

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How to Prevent Errors in Technical Award Entries

Heather Marano September 8, 2026 9:00 am For marketing and communications leaders at growth-stage and mid-market businesses, a single data discrepancy can instantly disqualify months of hard work. When dealing with complex metrics and stringent judging criteria, structured business award application management is the only way to prevent costly mistakes, ensure data accuracy, and secure

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When Scale-Ups Need Business Awards Consulting

Heather Marano September 3, 2026 9:00 am For growth companies, securing industry accolades is a powerful lever for attracting top-tier talent, building market authority, and securing advanced funding. However, as your operations expand rapidly and you transition from a scrappy startup to a mature organisation, managing award applications internally often becomes an inefficient drain on

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Managing Award Applications in Regulated Industries (The Definitive Guide)

Heather Marano August 27, 2026 9:00 am For marketing and communications leaders at mid-market and enterprise businesses, pursuing industry business awards in regulated sectors presents a unique set of hurdles. You cannot simply hand over raw performance data, unredacted client success stories, or proprietary algorithms to a judging panel. Instead, you must carefully balance the

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How to Use Awards for Employer Branding in 2026 (The Definitive Guide)

Heather Marano August 18, 2026 9:00 am Attracting and retaining top-tier talent in 2026 requires more than just a competitive salary and a standard benefits package. Today’s candidates are looking for external validation that your company culture is as exceptional as you claim. How do you build a trusted employer brand? For HR and people

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8 Reasons HR Teams Struggle With Employer Awards (And How to Fix Them)

Heather Marano August 11, 2026 9:00 am Human Resources and People teams are the architects behind every great company culture. But while you spend your days building exceptional workplaces, gaining external recognition for those efforts is an entirely different challenge. For many HR teams, business awards management is a highly stressful, last-minute scramble. Balancing daily

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How to Align Awards Programs With Corporate Goals

Heather Marano August 4, 2026 9:00 am For enterprise marketing and communications leaders, entering business awards cannot be an ad-hoc, reactive activity. When award submissions are siloed from your broader corporate strategy, you risk wasting valuable budget and internal bandwidth on trophies that fail to move the business forward. To maximise ROI, your award selection,

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