Public Relations Archives

Awards vs. Case Studies vs. PR: Which should you prioritise (and when)?

Business leaders today face an overwhelming array of options to build visibility. Business awards, PR, case studies, podcasts, LinkedIn, speaking engagements — the list goes on. The temptation is to try a little bit of everything, but in practice this often leads to scattered efforts and underwhelming results. The real question isn’t “which tool is […]

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The Role of Awards in Succession, Legacy and Long-Term Reputation

Blog / Megan Keyter

For many founders, the goal isn’t just to build a profitable business, it’s to build something that lasts. Legacy is the mark you leave behind: on your industry, your people, your community. You may start with a vision, but your actions, impact, and the stories others tell about your business over time shape it into

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Your Competitor Just Won an Award. Now What?

Blog / Megan Keyter

We’ve all felt that flicker of discomfort. You’re scrolling through LinkedIn and suddenly — there it is. A glowing announcement, a trophy photo, a competitor proudly holding up their latest business award win. Your stomach drops. The first instinct might be to dismiss it (“Good for them, I suppose…”), or panic (“Why weren’t we even

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The Award is Just the Beginning

Blog / Megan Keyter

There’s nothing quite like the moment your name is called. The room erupts, the lights flash, your team cheers. Winning a business award is a heady mix of public recognition, validation and celebration. It’s a high you’ve earned and you should enjoy it. But what happens next? For many businesses, the answer is… not much.

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Overcoming imposter syndrome when entering awards

Blog / Megan Keyter

If you’ve felt feelings of self-doubt creep in when entering awards you’re not alone. “Who are you to be applying for this?”, “There are bigger, better businesses out there”, “You’re going to be found out as a fraud!” This is the insidious voice of imposter syndrome, and it can be a formidable barrier when considering

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Why we are the leading choice for award submissions

Blog / Megan Keyter

In the competitive world of business awards, choosing the right partner to craft your submissions can make all the difference. At Green Door Co, we don’t just talk the talk; we walk the walk. Our passion for excellence and proven track record have established us as the leading choice for businesses seeking award-winning success. Delivering

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Why small businesses have the biggest advantage in awards

Blog / Megan Keyter

The world of business awards can sometimes feel like a playing field dominated by large corporations with seemingly endless resources. However, this perception couldn’t be further from the truth. In reality, small businesses often have a significant advantage when it comes to winning business awards, and it’s time to shed light on why. While large

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How awards recognition elevates your brand perception

Blog / Megan Keyter

Brand perception is the lens through which customers view your company, shaping their trust, loyalty, and ultimately, their purchasing decisions. While tangible factors like product quality and customer service are undeniably important, business awards are an often underestimated force that can significantly elevate your brand perception. Winning industry awards isn’t just about adding a shiny

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Awards now open to enter in March 2025

Blog / Megan Keyter

Keeping track of all the business awards you may be eligible to enter and their opening dates can be tricky! Luckily, to help you keep track of all the upcoming opening awards, we have created a list of all the awards opening over the next few months. See below the awards opening in March 2025,

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Awards as a launchpad for ambition

Blog / Megan Keyter

Ambition. It’s the driving force behind every successful business, the spark that ignites innovation and propels organisations towards greatness. But ambition needs fuel, a catalyst to transform dreams into reality. That’s where business awards come in. Often viewed simply as accolades, awards are actually powerful tools that can help businesses achieve their most ambitious goals.

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