5 emerging marketing technologies you can use in your business this year
Happy New Year and welcome back for 2019! As your memories of Christmas cheer fades, the fullness of your belly subsides and you refocus back in on work for the year ahead, let’s take a look at emerging marketing technologies that can boost your brand this year and in to 2020.
With the sheer amount of data on customers available nowadays, including purchase history, consumer behaviour, search history and links accessed, creating custom content is easy. 96% of marketers believe personalisation advances customer relationships. A study by Marketo revealed that personalised emails, based on behaviours captured from data, are 3x more successful than batch-and-blast emails.
Businesses like Netflix and Amazon thrive off the power of personalisation. Netflix gives you recommendations of other shows or movies to watch based on your viewing history. Similarly, Amazon will make suggestions on items you may be interested in based upon purchase and search history.
The importance of using videos is growing. A collection of recent statistics found:
- 70% of consumers have shared a brand’s video.
- 72% of businesses say video has improved their conversion rate.
- 52% of consumers say watching product videos makes them more confident in online purchase decisions.
- 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
Videos are a wonderful way to demonstrate your product and share your message widely. Posting videos on social media means your brand reach grows exponentially and new customers learn of your brand through word of mouth.
Digital ethics and cloud computing
In the next five years, 50% of business organisations are expected to move their data to the cloud. As a result, there is a greater responsibility to safeguard and secure valuable consumer data. The use of cloud computing technology can ease the worry of security issues as private information is kept off site and has a better chance of being resurrected if information disappears.
Chatbots are a great way to engage with customers. Developed from artificial intelligence, chatbots become smarter the more humans interact with them. Your customers may have quick questions or be looking for information outside typical business hours. Over time, chatbots learn natural human language and can respond to customer requests, thereby increasing your customer service without requiring physical customer service representatives.
Millennials and Generation Z prefer experiences over things. Immersive experiences like virtual reality goggles allow these customers to imagine using your products or services in their daily life. For example, IKEA uses virtual reality to allow customers to look at furniture items and ‘place’ them in their home. This allows the customer to see if the item will fit and the colour will match already existing schemes. Similarly, virtual reality goggles can provide customers with a 360 degree view of a product with a demonstration so they know the capabilities of the product before purchase. The immersive nature of virtual reality allows customers to imagine themselves using the product without having to make a purchase commitment.
These 5 technologies will begin to become mainstream for businesses and marketers alike in 2019 and beyond. If you would like assistance with your digital marketing or planning your campaigns for the year, contact Green Door Co today.