Blog

Green Door Co newsletter – September 2017

I've been thinking a lot lately about trust. Trust is the glue that holds so many things together, everyday. When we can trust those we interact with - in business and in life - the wheels keep on turning. At Green Door Co we pride ourselves...

3 digital marketing myths busted

Not getting results from your digital marketing campaigns? More often than not we find that businesses trip up when they make assumptions about digital marketing which ultimately prove to be untrue. So, we thought we’d better quell the chatter and set the record straight! Here are...

Which social media platforms suit your business?

Social media can seem a little overwhelming at times. You know you need to use it to leverage the competitive business market, engage with your customers and expand your networks, but you may not know which platforms are best suited to your business style and...

A woman on an ipad

How to manage your Facebook ad costs

Facebook is no longer just a social sharing platform. It has evolved into a highly important marketing tool for businesses. Businesses are now able to target highly engaging ads to tailored audiences to build brand awareness, boost customer engagement and drive conversions. When advertising on...

person working on website SEO

4 tips to improve your website’s SEO

Search Engine Optimisation (SEO) is a staple for businesses in today’s digital world. If you have a blog or website, SEO is your ticket to visibility on search engines, such as the beloved Google which holds 91.8% of all searches online in Australia. We’ve narrowed down...

Announcing PR 4 SMEs!

  Are you sick of seeing your competitors in the media? Do you want to get your business in the media but don’t know where to start? Are you lacking the skills and knowledge to run your own PR program?   Public relations can be daunting for entrepreneurs, start-ups,...

Group of people accessing new media channels via smartphones

The relationship between new media and PR

With the continued rise of ‘new’ media channels, the discipline of public relations has changed dramatically. But what exactly makes new media different from traditional media and how does this impact your PR program? New media vs. traditional media Traditional media refers to those mass media...