Blog

Announcing PR 4 SMEs!

  Are you sick of seeing your competitors in the media? Do you want to get your business in the media but don’t know where to start? Are you lacking the skills and knowledge to run your own PR program?   Public relations can be daunting for entrepreneurs, start-ups,...

Group of people accessing new media channels via smartphones

The relationship between new media and PR

With the continued rise of ‘new’ media channels, the discipline of public relations has changed dramatically. But what exactly makes new media different from traditional media and how does this impact your PR program? New media vs. traditional media Traditional media refers to those mass media...

Building reputation vs. protecting reputation

With the 24/7 news cycle and integration of digital with traditional media, managing your business’s reputation is now a full-time job. The goal of any strategic public relations program is to position your business effectively with target audiences, maintaining a credible and positive reputation. There...

newspapers

How to write a media release

If you have news about your business which may be of interest to the media, distributing a media release is a tactic you should consider. A media release (or press release) is a statement which announces your news and is distributed to multiple media outlets...

What's your story?

How to find the news or stories in your business

At the core of any successful public relations program is having newsworthy stories to share which will be of interest to your target audience, to media and bloggers, and in social media. There is an art to uncovering newsworthy stories and it takes time to...

Person writing key messages in notebook

How to write key messages for your business

One of the most critical things to have in place before you launch your PR program is key messages. Key messages are succinct, easily digestible and clear messages about your business, product or service that will be used consistently across your PR, communications and marketing...