The rise in popularity of robots, and Artificial Intelligence (AI), specifically chatbots, means it is becoming more challenging to tell the difference between a robot and a real person. Previously, we have written about robots taking over Instagram, and have encountered our fair share of...
Happy Easter from all of us here at Green Door Co! During the last month we have eaten too many Anzac cookies, chocolate eggs and hot cross buns. How did you celebrate? We also celebrated some birthdays and a work anniversary during April - all with...
For some organisations, repeat customers are few and far between. Yet, it is easier to entice a customer to return to your business than continually find new customers. One study found, if a business can retain 5% of their customer base, they can increase profits...
Green Door Co Newsletter - April 2019 Hello, If you scratch our back, we’ll scratch yours! Over the years we have been lucky enough to receive referrals from countless happy clients and partners. And we think it’s high time that they were rewarded for it! Green Door Co is...
Personalising your engagement with customers isn’t a new concept. Lots of businesses have dabbled in it in some way, such as hotels offering returning guests their favourite room, all because of stored data. What is new though, is brands taking personalisation further especially with techniques...
Nowadays, it’s easier than ever before to collect significant amounts of data on your customers. From demographic data to behavioural data, and everything in between. This has significant benefits for your business. But, without using this data the right way, your business can miss out....
When looking for good news and social media stories from March, we found ourselves saying “How is it March already!?” Now that’s gone too. 2019 is flying ahead, which has made it even more important to stop, savour and share the warm and fuzzy news...
In the connected, 24/7 digital world of today, experiential marketing stands out because it happens offline, in real life. Known also as engagement marketing or interactive marketing, experiential marketing is a strategy that gives customers a hands-on connection to a brand. Some benefits of including...