5 reasons why you should outsource your marketing
Are you considering outsourcing your marketing but aren’t sure whether to take the leap?
Outsourcing marketing creates opportunities for savvy and budget conscious SMEs to access expert services and advice on a flexible and cost effective basis.
Here are our top five reasons why you should consider outsourcing your marketing.
Outsourcing is cost-effective
Employing a marketing team is expensive. Outsourcing marketing work is often a much better return on investment than doing the work in house. You only pay for work performed, and that allows for flexibility in work delivered and for your budget.
The key is to look for return on investment, rather than the lowest cost. For example, rates on Freelancer.com and Airtasker, especially for freelancers based overseas, can be extremely cheap, however, often the quality can be poor. Don’t forget, if you’re paying less for marketing activity that doesn’t work in the short term, then you end up paying more in the long run.
It is important to understand that you get what you pay for, so sometimes paying a little more for consultants with more experience and expertise will ensure you get the best quality service.
Outsourcing frees up your time to work on the business
When considering whether to outsource marketing, SMEs need to weigh up the costs to the business. Simply weighing up agency costs is not enough. SME owners need to consider the opportunity costs of performing marketing tasks themselves.
Every hour spent on marketing your own business is an hour lost on other important business operations including sales, strategy and nurturing talent. This can be a big barrier to growing your business and reaching your business goals.
Outsourcing is efficient
Agencies train their teams in how to do the highest quality work in the shortest amount of time. Their business relies on it. That leads to efficiencies for you.
Additionally, because agencies sit outside your business, they don’t get tied up in your team meetings, office politics or bureaucracy. This makes them much more efficient and results focused.
Outsourcing ensures accountability
While employees are of course accountable for their work, it can be argued that agencies are even more so.
Good agencies are heavily invested in your business. They know that if they don’t get you results, they will lose you as a client, which is a big blow to their business.
Outsourced agencies are the best at what they do
When you engage an agency for your marketing, generally you’re getting the highest quality work.
Agencies are fast paced, results driven environments – some say that one year working in agency is the equivalent of three years working in house – the exposure to complex projects, different types of clients and a variety of challenges can be a baptism of fire of sorts.
Agencies can usually perform your marketing more effectively than you or an in house team can, with the likelihood of better outcomes, in less time.
Interested in finding out whether outsourcing is right for your business? Contact us today.