In the competitive world of business, business awards can serve as powerful tools for recognition, credibility, and growth. However, crafting effective award submissions requires careful planning, attention to detail, and a strategic approach. Unfortunately, many businesses fall into common traps that jeopardise their chances of success. Here are five crucial pitfalls to avoid when submitting award entries:
Not researching the award
Before embarking on the task of writing an award entry, it is essential to thoroughly research the award itself. This involves understanding the award’s objectives, criteria, past winners, and judging panel. This research will provide valuable insights into the type of entries that are typically successful and help you tailor your submission accordingly.
Leaving it to the last minute
Award submissions often involve a significant investment of time and effort. Procrastinating until the last minute can lead to rushed, incomplete, and error-prone entries that fail to showcase the true capabilities of your business. Instead, plan ahead and allocate sufficient time to research, write, proofread, and refine your submission.
Not entering the right awards
With a vast array of awards available in various industries and categories, identifying the right awards for your business is crucial. Entering too many awards which aren’t strategically significant for your business can spread your resources thin and reduce the quality of your submissions. On the other hand, failing to target relevant awards can mean you miss out on opportunities for recognition and exposure. Carefully evaluate each award’s criteria, alignment with your business goals, and target audience to make informed decisions.
Not adhering to the entry criteria
Awards are typically judged based on a set of specific criteria. Failing to address these criteria adequately will significantly diminish your chances of success. Read the entry criteria carefully, ensuring that your submission provides comprehensive and compelling responses to each point. If necessary, seek clarification from the award organisers to avoid misinterpretations.
Not telling your story
Awards submissions should not be mere recitations of facts and figures or a regurgitation of your sales messaging. Instead, they should captivate the judges by telling a compelling story about your business’ achievements, challenges, and impact. Use storytelling techniques to showcase your company’s unique value proposition, innovation, and commitment to excellence. Back up your claims with concrete evidence, such as measurable results, testimonials, and case studies.
Additional tips for awards submissions
Seek feedback from colleagues and mentors: Fresh perspectives can help identify areas for improvement in your award entry.
Proofread meticulously: Typos and grammatical errors undermine your professionalism and credibility.
Follow formatting guidelines: Ensure your submission adheres to the specified format and presentation requirements.
Meet the word count: Most award submissions have tight word count limits. Make sure you don’t exceed these otherwise your entry may not be accepted.
Submit early: Avoid last-minute technical glitches or submission errors by submitting your entry in advance of the deadline.
Celebrate your submission: Acknowledge the effort and dedication involved in preparing your award entry and share your submission with your team to foster a sense of accomplishment.
By avoiding these common pitfalls and following these additional tips, you can increase your chance of success in awards, reaping the rewards of recognition, credibility, and business growth.
Don’t let your hard work go unnoticed. Let us help you get the recognition you deserve! Reach out to us today!
