Five of the best campaigns from Cannes Lions International Festival of Creativity
Cannes Lions International Festival of Creativity brings to light the most creative organisations and campaigns of recent times. This year’s festival was no exception. Marketing and advertising are always at the forefront of creativity, and the Grand Prix winners from the 2016 Cannes Lions International Festival of Creativity have demonstrated true innovation.
Here are five of our favourites:
PR Award – Coop ‘The Organic Effect’
‘The Organic Effect’ was produced by Coop, a Swedish supermarket chain which exclusively supplies organic food products. The film explores the use of pesticides in food and specifically narrows down on one family who experiments with the ‘Organic Effect’.
Cyber Award – Loterias y Apuestas del Estado ‘Justino’
‘Justino’ is an advertisement for a Spanish lottery company and was one of the two winners for the Cyber award at the International Festival of Creativity. This animated tearjerker follows a man who works nights as a security guard at a mannequin factory. The man shares his overnight experiences with his daytime counterparts in quirky and unexpected ways.
The campaign gained a large amount of online attention. It was so successful that it increased the average lottery spend to 55.42EU per person in Spain.
Film Award – Harvey Nichols ‘Shoplifters’
‘Shoplifters’ was created by London based agency adam&eveDDB for the UK department store Harvey Nichols. The short film is a clever mash-up of security footage of shoplifters from different Harvey Nichols stores.
Direct Award – Swedish Tourist Association ‘The Swedish Number’
This clever initiative from the Swedish Tourist Association promotes a single phone number for people around the world to call a random Swede and talk about anything. A shrewd way to spark interest in Sweden – its culture, nature and mind set.
Mobile Award – The New York Times ‘NYT VR’
The New York Times partnered with Google to develop ‘NYT VR’, a Virtual Reality app which allowed subscribers to enter a virtual world via their mobile phones. App users were able to enter the lives of three refugee children in different parts of the world and have a glimpse of life from their perspective.