How to build thought leadership on LinkedIn
With more than 500 million users, LinkedIn packs a punch when it comes to networking and connecting online. Many use the platform to share their industry knowledge, expertise and opinions, and they become trusted sources in their field. This is known as thought leadership.
If you can reach the point where you are a thought leader in your industry, it can help to give your business more credibility and visibility.
But wait – before you go randomly posting updates on LinkedIn, we’ve put together some tips to help get you started with your LinkedIn thought leadership strategy:
Update your LinkedIn profile
Firstly, you’ll want to make sure that your profile is as up to date and optimised as possible. If people start reading your posts and getting some value from you, no doubt they will head on over to your profile to have a peek. If it’s not up to scratch and aligned with your topics of discussion, there’ll be a big disconnect and you’ll lose credibility with those people very quickly.
Publish original articles
Different to a status update, a LinkedIn Post on LinkedIn is a longer format post, like a blog post, that sits in your profile. This is important as it gives you a chance to showcase your own thoughts and opinions, with a format to really delve into a topic. Articles can be republished from other sources (such as your company blog), or created from scratch.
If you get lucky, LinkedIn might even pick up your article to share on LinkedIn Pulse, whereby they hand select content to share with relevant users, meaning your post could get seen by people who don’t yet follow or know you.
Post regular status updates
In any social media strategy, it’s important to post regular, consistent status updates to remain top of mind. Ideally you would post a minimum of once a week, along with some activity such as liking, commenting and sharing others’ posts. Your own status updates can involve sharing links to interesting content such as articles, blog posts, videos or infographics from a range of other websites, or driving conversation through asking questions and using compelling and engaging language.
Join relevant groups
By joining and participating in relevant groups on LinkedIn, you have the opportunity to give value to more relevant people and increase your reach. You can share discussion posts linking to articles, or ask questions and get a dialogue happening. LinkedIn allows you to join up to 50 groups at any one time, so it’s a really beneficial tool to help build your thought leadership with your target audience.
Remember to keep your target audience in mind when writing anything on LinkedIn, and ensure that you reach out and interact with people in the same way you hope to receive in return. Want us to help kick start your LinkedIn thought leadership strategy? Contact us today.