With e-commerce growing by the minute – is your business set up for online purchases?
With e-commerce sites rivalling brick-and-mortar stores more and more, it’s important for retailers to stay on top of their game. Australians spent approximately $41.3 billion online during the 2016/17 financial year and this figure is only expected to rise. So, is your store ready for this rise in online purchases?
Here are a few tips to get you on your way to a killer e-commerce site.
Make your site purchase-friendly
First and foremost, your path to conversion should be streamlined. The main things to look out for when optimising your site for purchases are your design and UX. Consider this – 38% of people will leave your website if it is visually unappealing. You’ll also want to make sure your site speed is lightning fast because 39% of users will stop engaging with your website if it is too slow to load. It’s also important to make sure that the purchase process is easy to understand and that there aren’t too many steps involved. This will improve the likelihood of your website user actually buying.
Use social media
Social media networks like Instagram and Pinterest are fantastic at driving referrals to e-commerce sites. They can show a visual representation of your products to a large pool of potential customers. 55% of US Pinterest users use it to find products. Pinterest’s buyable pins feature also enables purchases from within Pinterest as well. And out of all social media sites, referrals from Instagram spend the most time on e-commerce sites.
Think mobile first
E-commerce businesses can no longer afford to think of their mobile sites as simply an add-on to their ‘main’ site. Mobile sessions account for 59% of all sessions by device on e-commerce sites. This means that you should really be thinking of your mobile site first. Make sure it’s easy to use and that there are no confusing features which may be a barrier to conversion.
Prioritise existing customers
It’s seven times more expensive to attain a new customer that to retain an existing one. In addition to new customers being costly, the average order value for repeat customers is double that of first timers. So what does this mean? It means that you’ll need to make sure your existing customers are well looked after. Remember, customer service is key to keeping your existing customers coming back.
If you would like advice on how to optimise your site and marketing for online purchases, speak to an expert at Green Door Co today.