What are effective call to actions for your blog?
A call to action (CTA) is an invitation for your reader to take action after reading your blog post. You might be inviting them to click a link or check out a video, contact you for more info or to set up a meeting.
CTAs are incredibly important when it comes to online marketing. Without them, your words may still work and incite a next movement in your reader, but with them your odds are so much higher. You’re making it that much easier for your reader and potential customer to continue their journey with your business or brand.
Here are some of the most popular CTAs used on blogs:
Subscribe to newsletter
Many websites will have a pop-up on their page that offers you a chance to subscribe to their newsletter to stay informed about their information and products. A subscribe pop-up will invite a reader to input their email address to subscribe to the newsletter, and might even offer an incentive to do so, such as money off their next purchase, or a free e-book.
End of blog post
You can use a CTA at the end of a blog post to offer your assistance, ask a question, or spark a debate. It’s always a good idea to do this especially if you aren’t utilising too many other CTA options.
An example of this might be: ‘Do you agree that a call to action is necessary in your blog posts? Tell us why (or why not!) in the comments!’
If you use a link within your blog post that leads the reader to more information on that topic, this is called an in-line CTA. They can be really useful to move a reader around your website and increase their engagement with your brand.
These days you see so many CTAs offering for you to ‘share this on social’, or ‘follow us on Facebook’, either within or at the end of a blog post, or even to the side of the blog post. These work quite well to build a link between your website and your social pages, and there are a lot of add ons to your website to make this more attractive or simple for the user. There is an app called ‘Click to Tweet’, where you can set a pre-written Tweet, pop it in the middle of your blog post, and allow someone to simply click on the image to use that as their Tweet. This shares your blog post with their followers!
A sidebar CTA invites a user to go deeper into your website. It may not be directly relevant to that blog post, but is relevant to your business or brand. So it could be an eye-catching advertisement for something you offer (such as an app), a list of your other blog posts, or free information you’re giving the reader in exchange for their email address, similar to the subscribing to newsletter CTA.
At the end of the day, you put a lot of hard work into your website and blog, and you want the pay off to be new leads and sales. The key to an effective CTA is to remain authentic and true to your brand while encouraging the user to further engage with your brand. If you do this you’ll soon start attracting the right customers.
If you’d like some help with writing a CTA for your blog (like this one), contact us today!