Why it’s a good idea to refresh old blog posts
Blog post content is valuable because it can help build thought leadership for your brand, attract more leads to your business and grow your customer base.
Keeping your blog relevant and up-to-date is an important way to keep customers coming back, while engaging new customers with your offering. One of the best ways to ensure your blog remains relevant and active is to refresh your old blog content.
So why refresh old content?
Amend inaccurate information
If you maintain a robust blog with posts from years ago up until today, chances are you’ll have some outdated information sitting on your website. If a blog post is published on your website, it is searchable via search engines like Google – no matter how old it might be. So people might be reading this outdated content and it could be impacting on the way they perceive your brand. Update your blog posts that have outdated information to improve the experience that users have when engaging with your content.
Save time writing new content
Recycling old content instead of writing brand new blog posts can save time on content creation. It’s much quicker to update and re-publish an existing blog post than it is to create one from scratch. While it’s not a good idea to rely entirely on recycling old content to keep your blog fresh, it’s a great option to consider every once in a while.
Engage new audiences with your popular blog posts
If outdated information is preventing you from sharing your most popular old blog posts, you could be missing out on valuable engagement from your newer audience. Updating old popular blog posts can give new members of your audience the opportunity to engage with your older content.
Beat out the competition
Content marketing is a competitive practice. 60 percent of marketers now produce at least one new piece of content every day. This means it’s more important than ever to ensure your content is cutting through to your target audience – more so than your competitors’ content. Refreshing old high performing blog posts can put you above the competition and attract more leads through your website.
So which posts should you refresh?
Refreshing your most popular evergreen posts can drive new people to your blog and boost engagement amongst your existing audience.
If you feel overwhelmed with the sheer number of posts that need updating, start with the ones that perform best in search. These blog posts are the ones that people are most likely to find. Then work your way through your remaining old posts.
If you would like help with your content strategy and development, contact Green Door Co today.