Why you need an eBook for your business (and the top 3 things you need to include!)
The idea of creating an eBook can seem like a daunting task. You’re already busy running your business or looking after your brand’s everyday marketing activities, you probably don’t have the time, right? What if we were to tell you that creating an eBook could actually save you time and bring in valuable leads to your business?
Well, it can and here’s how.
It is easy to create
An eBook is a great option for all businesses in all types of industries regardless of your budget, resources and design skills. No designer? No problem. An eBook can of course be put together by your designer in a design program like InDesign or an eBook-focused program like Calibre, but if you don’t have a designer nor the budget, trusty Powerpoint will do the trick! Simply create the content, finetune the look and feel, and download as a PDF.
Another reason why eBooks are so easy to create is because the content for them is usually already at your fingertips. Do you have a blog? If so, then use it! The information in your blog is valuable, so grab the bits that will best fit with your eBook topic. To start, it can be as simple as copy and paste, and then a little creative tweaking and finessing! If you’re the subject matter expert than you’re in a good position from the outset as you know what content will need to be captured in the eBook. The major challenge is carving out the time to complete it.
There’s little to no ongoing work required
One of the best things about creating an eBook is that once you’ve created it, there’s little to no ongoing work required. Create it once, sit back and watch the leads roll in. Unlike a blog, an eBook is an all in one resource that can be used over and over again with little to no updating.
It will attract leads
So, we’ve established that an eBook is cheap and easy to create, but is it really going to benefit your business? Absolutely. eBooks can help your brand build valuable leads and improve the quality of your lead generation. Once you have your eBook ready at your disposal, you can use it as a lead magnet. Offer your eBook to your target audience in return for valuable information, like their email address, demographics or interests, so that you can tailor your marketing efforts more effectively.
It can build your thought leadership
If you would like to be positioned as a leader in your industry, it’s important to share your knowledge with your target audience. Your eBook is an opportunity for you to show off your skills and expertise and elevate you above the competition. Also, an eBook can provide extra information that your blog doesn’t have the word count to include.
So you’re ready to create your eBook? Here’s what to include.
Remember, an eBook should be an informative resource for your target audience. Include insights into your industry, like benchmarks and relevant data pertaining to the specific topic of the eBook.
You don’t want your eBook to be all text. A text-only eBook is a great way to scare your leads away.
Break the text up with the use of relevant and striking graphics. Also, make use of blank spaces to optimise the viewer experience.
A next step
Now that you have your audience’s attention, you’ll want to use it to strengthen your relationship with them, or guide them to the next stage of your sales funnel. Include calls to action like “For more information on this, check out our blog post…” or “speak to one of our trained experts” or “sign up to our online course”.
If you would help creating a professional eBook, get in touch with an expert from Green Door Co today.