The glittering lights dim, the acceptance speeches conclude, and the final Business Award is handed out. Yet, for many attendees, the real magic of an award show often happens after the cameras stop rolling. The rest of the awards night presents a unique opportunity for forging connections that can propel careers and businesses forward.
But navigating the awards night buzz can be daunting. How do you transition from admiring a fellow nominee from afar to striking up a meaningful conversation in a crowded room? How can you ensure that your fleeting encounter blossoms into a lasting professional relationship? Fear not, for this guide will equip you with the tools to turn an awards night into a stepping stone for success.
Shedding the intimidation factor
Don’t be intimidated by networking at an awards night. Attendees share a common goal – to connect and build bridges within their industry. Approach them with confidence and a genuine desire to connect, and you’ll be surprised at how receptive they might be.
The art of the introduction:
The initial introduction sets the tone for the entire interaction. Here’s how to make a lasting first impression:
Do your research: Before the event, identify individuals you’d like to meet. Research their work and have a few talking points prepared. This demonstrates your respect and genuine interest.
Confidence is key: A firm handshake and a warm smile go a long way. Project confidence even if you’re feeling nervous. Nervousness can be endearing, but excessive timidity might hinder the conversation.
Keep it brief: Introduce yourself and your background. Mention why their work resonates with you and be specific. Authenticity trumps generic compliments.
Beyond the Business Card:
Gone are the days of bulky business cards overflowing from pockets. In today’s tech-driven world, leverage the power of digital tools to streamline your networking:
The magic of QR codes: Create a QR code linked to your professional website or LinkedIn profile. This allows for a seamless exchange of information and eliminates the hassle of fumbling with cards.
Social media savvy: Search for your new contacts on social media platforms like LinkedIn or Twitter. Follow their profiles and engage with their content after the event. This demonstrates continued interest and opens doors for future communication.
The all-important follow up:
The initial interaction is just the beginning. Don’t let the post-event buzz fade. Here’s how to solidify the connection:
The timely email: Within 24 hours, send a follow-up email thanking your new contact for the conversation. Briefly mention a specific detail you discussed to demonstrate you were engaged.
Adding value: If you come across an article or resource relevant to their work, share it with them. This demonstrates your attentiveness and willingness to offer value beyond a mere introduction.
Building a relationship, not just a network: Remember, the ultimate goal is to establish a genuine connection. Engage in conversations beyond just career talk. Find common interests and foster a sense of camaraderie.
Turning the tables:
While it’s important to approach those you admire, remember that you’re also a valuable asset in the room. You might be the exact connection someone else is looking for. Be open to conversations and share your own expertise.
Beyond the event
The awards night is a springboard for fostering long-term relationships. Keep the connection alive by attending industry events, interacting on social media, and even offering congratulations on their future successes. Remember, networking isn’t transactional; it’s about building genuine connections that benefit everyone involved.
Ready to make your mark?
If you’re aiming to gain recognition in your field, awards submissions can be a game-changer. At Green Door Co, we specialise in crafting compelling award entries that showcase your achievements and help you stand out from the crowd. We’ll guide you through the entire process, from identifying the perfect award show to crafting a winning narrative. Don’t wait – contact us today and take the first step towards claiming your place in the spotlight!
