Is outsourcing your marketing worth the investment?
When considering whether to outsource marketing, SMEs need to weigh up the costs to the business. Simply weighing up agency or consultant costs is not enough. SME owners need to consider the opportunity costs of performing marketing tasks themselves.
Every hour spent on marketing your own business is an hour lost on other important business operations including sales, strategy and nurturing talent. Plus agencies or consultants can perform marketing more effectively, with the likelihood of better outcomes, in less time.
Green Door Co Director Heather Marano talks with SMEtv’s BizBites about the benefits of outsourcing your business’ marketing.
If you are interested in outsourcing marketing for your business, talk to us today.